Tuesday, March 20, 2018

Global Sources: A PRDA Client Success Story


Global Sources is one of Asia’s largest exporters– a primary facilitator of trade with Greater China and a leading business-to-business media company. PRDA, Asia’s leading social media management agency, assisted Global Sources in more than doubling their social media engagement– exceeding performance targets. Facebook, improved from 112,554 Monthly Likes, Shares, Clicks and Video views in October 2016 to 273,433 by April 2017 and 450,216 in October 2017! That’s a huge improvement in 6 short months, followed by continued significant improvement throughout the full year. Twitter Likes, Retweets and Clicks also improved from 97, to 178, to 388, and LinkedIn went from zero usage in October 2016, to  832 Monthly Likes, Comments, Shares and Clicks by October 2017.
Read on below to learn how we accomplished this impressive feat.
While reviewing Global Sources social media platforms we found a key gap in their demographic targeting which was causing an imbalance in reach– and increasing costs with no real benefits. We provided a coaching framework using PRDA methodology, and successfully drove down the non-wishlist countries and increase the wish list countries– thus improving reach and conversion.
Other improvements included:
  • Improved Social Media performance (Reach and Engagement)
  • Identify gaps in advertising spend for more effective use of budget
  • Assisted in movements from advertising to editorial to continue growth of brand and quality conversions– We shifted the Budget to align with business goals without increasing the overall spend.
  • Supplied an analysis showing where a change in execution would realize immediate gains
With the help of the experts at PRDA, you will have all the social media tools required to promote your business and allow you to establish your brand online. We are your full digital solution, offering a well-rounded approach including Content Strategy, Corporate and Private training, branded content, Engagement, Risk Management, SEM/SEO, Digital Audits, Inbound marketing, Account creation, Analytics and competitor analysis, Publishing, Social CRM and Lead generation. Contact us today for all your social media needs!
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