Take It From PRDA Asia: Social Media Success Lies On Growth Hacking

Today, more than ever, social media has become not just an extension of people’s lives but actually plays an intrinsic role in people’s lives. It is now imperative to use and understand it really well. Everyone wants to become experts in social media. However, there are actually risks in becoming “gurus” and that the only way to see good, viable results out of using social media is by implementing growth hacking. Allow PRDA Asia explain further.

According to digital and social media agency PRDA Asia, becoming the best means people have actually created barriers to success because thinking can inadvertently become siloed. If everyone knows everything, will there still be success and change in the horizon? The answer: growth hacking.

PRDA Founder Douglas White explains, “Growth hacking is not true "hacking" in the sense of breaking in where you don't belong. It's about maximizing customer growth through process improvement, technology and consumer psychology. Growth hacking is about taking methods that are already known and fully utilizing them and, when lucky, finding new ways to combine them for great effect. The term puts a focus on stepping outside of your comfort zone and learning and using new methods in a smart way.”

So how do we implement growth hacking? Douglas White shares these guidelines:

1. Lose your ego. Always learn.

2. Redefine the end goal. Because seeing the end result through a fresh lens is critically important.

3. Write once post many. Create multiple versions of the same message and position it across multiple sites, times and geographies.

4. Know your apps. All social-media applications have algorithms running to determine what is going to get pushed into your newsfeed. Each one of these functions differently but has similar characteristics. Figure out which one works best where.

5. The Red thread. One of the most powerful tools for growth hacking is actually the oldest: SEO or keyword optimisation; or as I like to call it "the red thread".

6. Engagement. This is what sets social media apart from other media. The ability to have a conversation.

7. Know your target demographic. Growth hacking done well does not focus on fan numbers alone. Growth hacking is about targeting the correct customer.

8. Set KPIs and stick to them. Business is business and if you aren’t making money you will soon be out of business.

Want to know more? Find success in social media marketing with PRDA Asia Hong Kong, Asia’s leading social media agency. Visit PRDA Asia to find out more!

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Engage In Customer Conversations With JamiQ’s Monitor Everything Feature

For a brand, monitoring brand conversations on social media is more than just counting the number of likes or Twitter mentions.  The ultimate goal of brand social media monitoring is to understand where and how the brand consumers are engaged with the brand through social media and engage the consumers at the right moment with the right message. That’s why JamiQ provides your brand with our Monitor Everything feature!

JamiQ knows that the foundation of social media monitoring is the ability to capture most, if not all, online conversations. Just like a search engine, the more web pages that are covered the better a service it is. JamiQ uses the world's best search engines, APIs, RSS feeds, and specially built web crawlers to monitors the social media in real-time. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. Based in Asia, JamiQ specializes in monitoring the diverse and multilingual Asian social media.

Consumers often engage with multiple social networks simultaneously. They also cross reference messages within the social networks. On Twitter, tweets often contain links to other social networks including Youtube.com, Facebook, Instagram, Vine, and Pinterest.  This shows that when tweeting, people also share images, videos, or updates present in other social networks. By monitoring content shared across social networks with the help of JamiQ, brands can explore what content is being cross-shared and what media type is being used. Brand’s can then use these findings to construct messages in various forms that cater to different social networks. JamiQ’s Monitor Everything feature lets you know where your customers talk about you and your competitors so you can strengthen brand engagement across all social networks.

To get the help of JamiQ, be sure to visit http://jamiq.com

Find JamiQ on the web:

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Pick N Mix For A Sweet Content Strategy

It’s true that social media can help launch your business’ success, but simply having social media is not enough. The key is in the content. Variety is the spice of every content strategy. This infograph will help you get the mix just right to hit the sweet spot with your audience! With so much variety, JamiQ keeps it easy to manage with a dashboard that organizes and gives you a quick overview of the most recent updates on all your Topics.

First though, you need to make sure that your website is in working order. A website health check will show what needs to be fixed to get the most from your content. JamiQ can help you with application development. JamiQ specializes in building advanced data mining and analysis technologies. Based on the requirements of an organization, JamiQ is also able to create customized solutions based on our core technology for your mining, monitoring, and analysis needs.

Once your website is in order, you need to get traffic to your site! Create more landing pages to get more traffic and use JamiQ’s influence indicators to see how you’re doing. JamiQ's smart algorithms automatically analyzes the influence of every website on the fly. The influence chart gives you an instant view of the impact your brand is making on the social media. Once you have the traffic, you of course need the content! You have a range of content to choose from. There are 14 tactics that are used on average. You can keep things interesting by changing up your content from new articles, to videos, to blogs, to case studies and back to infographs. Don’t forget tweets and facebook posts! JamiQ can help ensure your content is relevant with sentiment detection. Using our specially designed natural language processing technology, JamiQ is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand. This allows you to react immediately when you notice a sudden change of heart.

These tips combined with the help of JamiQ will ensure that your website is a successful tool for launching your brand!

To get the help of JamiQ, be sure to visit http://jamiq.com

Also, be sure to check out this infograph for more details on the steps of content strategy: http://pinterest.com/pin/32721534765894283/

Find JamiQ on the web:

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How is social media perceived by viewers today

Social media has ever-changing demographics. Its usage fluctuates depending on user age groups, occupations and global trends. As the audience has grown, so has the amount of content. With infinite options of channeling content, users focus on minute measures such as sharing and privacy laws. iAcquire explores these trend among social media users. 

 

Basic questions and related statistics mirror the mindset of the new age users of social media.

Facebook, the reigning social media giant, is surprisingly not the preferred network of certain age groups. 65% of Facebook users belong to the 30+ age group, while the 18-29 age group dominates 60% of Reddit and 85% of orkut! Results show that indeed privacy is a major concern and that 75% users disagree with sharing private search data while 70% of users don’t use Facebook for searching at all! Facebook has undeniably made sharing handy, yet 75% of users in the 45+ age group use email for sharing.

Other surprising result is the fact that only 12% of users are influenced by Likes and Shares, while 50% of users don’t consider images important in search results. This can serve as a setback for brands, whose sole purpose of promotional offers is to get more likes for their page! These sharp results could be influenced by the time spent on social media. While the time spent on Pinterest has increased a whopping 1000% in the past year, time spent on Facebook has increased only 4% while that on Google+ by 80%.

These statistics show that content on social media needs constant upgrading and attractions to attract users. Not only the quantity, but also the quality needs to include more areas of interest; encompassing humour, entertainment, sports, lifestyle and hobbies. JamiQ allows brands belonging to every aspect of life, be it celebrity news or fashion trends, the chance to make an impact among the masses of social media. Contact JamiQ and find out more on how social media can make you look attractive.

Find JamiQ on the web:

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Using Pinterest To Pin Your Business To The Leaderboard

In the age of oversharing, engaging your users using visuals (instead of text) seems to be the new trick on the social network block. The beauty of carefully curated photos and the love for liking, sharing, and commenting seem to be a match made in heaven, and Pinterest is one of the best platforms available at the moment.


You will do well to enlist Pinterest in your social media network; here's five tips to get you ahead of the pack:

#1 Confirm that images do, in fact, represent your business

As a visual platform, Pinterest can only work its magic if your business and images go hand-in-hand together. It is a no brainer for fashion stores, restaurants, travel operators and beauticians to hop onto the bandwagon, but can it work for a financial institution? Make sure you you can utilise Pinterest’s platform for your specific business.

#2 Keep it nice, keep it clean

The layout of Pinterest is incredibly clean and pleasing to the eye. Pin your images with care, and be selective. Organise them into appropriate themed boards so that your users can enjoy your content most easily and most efficiently.


#3 Share the love

As a business, it is natural to promote your own content, and yours exclusively. However, the key to success on Pinterest is the value of the community. Be sure to balance your Pinterest with self-promotion and sharing other pinboards and images related to your business for success.

#4 Make your content shareable

This may seem obvious, but you may be surprised by how many businesses that forget to make their content shareable. Images on your website should be made instantly pin-able to Pinterest using the available plugin. Make it easy for your users to show you some pinning love.

#5 Get inspired... by your competitors

The idea is not to steal, but to learn. Browse around pins and boards of other similar businesses, and learn why some are more successful than others. This could serve as a great jumpstart to your Pinterest effort.


Everyone loves a good visual, so start pinning today.


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Two reasons why you should follow the HITCHED! Bridal Pinterest account

With the seemingly endless rise in terms of popularity, number of users and traffic, Pinterest (http://www.Pinterest.com) sure is one of, if not THE, website to be a part of these days. Even businesses and discerning consumers know that Pinterest is a great resource not only for beautiful photos but for great tips, ideas as well as inspiration.

For brides-to-be, for instance, Pinterest can serve as a one-stop-shop for fabulous recommendations in terms of wedding dresses, wedding gown designers and even wedding make-up artists. And that is why the HITCHED! Bridal Pinterest account should be on top of your must-follow Pinterest accounts.

First off, the HITCHED! Bridal Pinterest account has high quality and attractive photos. Each and every photo is carefully chosen in an effort to further inspire any bride-to-be. And the photos are all carefully segregated in corresponding categories. Just check out the Colour Palettes board, for instance. The photos there sure can help and inspire any bride-to-be to choose her preferred wedding motif.

Secondly, you can also get great and useful recommendations from the HITCHED! Bridal Pinterest account. One of the recommendations that you can find there is the wedding makeup artist. Through the Pinterest account of HITCHED! Bridal boutique store, you can be referred to skillful and professional wedding makeup artists like E.Law Wong.

These may just be two reasons but once you visit the HITCHED! Bridal Pinterest account, you will realize that there are NO reasons for you not to follow them.

Visit the HITCHED! Bridal Pinterest boards today and share this info with your friends. They’ll thank you for it!

HITCHED! Bridal Official Website: http://www.hitchedbridal.com/

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