Google Search And SEO, What Does It Mean To The Public?

What are the most revealing consumer attitudes to Google’s search results? How do the public behave when presented with a page of organic search results and ads? Richman SEO Training in conjunction with CINT conducted a study to find the public’s understanding, attitudes, and behavior towards Google Search and SEO. As a brand, it’s important to know how consumers are utilizing Google search so your brand can make the most out of SEO usage. JamiQ knows the importance of Google Search and SEO and can help your brand stand out among Google searches.

 

Consumers were asked how they feel about websites ranking in the top positions of organic SERPS. It was no surprise that high ranking sites received more clicks, but along with those clicks comes an assumption that the site is also trustworthy. Clearly there is still a great deal of consumer misunderstanding and false assumptions being made about Google Search. This must surely have an effect on how consumers perceive those websites that rank prominently in organic SERPS. This is why it’s so important to understand where your brand stands among websites, and JamiQ can help!

JamiQ's Influence Indicators feature uses smart algorithms to automatically analyze the influence of every website on the fly. The influence chart gives you an instant view of the impact your brand is making. Jump right in by clicking the darkest segments to immediately identify who your top influencers are. JamiQ also has a Sentiment Detection feature to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand. This allows you to react immediately when you notice a sudden change of heart. With the help of JamiQ, your brand’s website will be more prominently listed in Google’s Search results!

To get the help of JamiQ, be sure to visit http://jamiq.com

Also, be sure to check out this infograph for more statistics on public awareness of Google Search and SEO: http://www.pinterest.com/pin/335025659751342364/

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Understanding the Chinese web surfer

We all know that China has the biggest population in the whole world. Given that fact, it’s no wonder that more and more webmasters, bloggers, social media practitioners and even ordinary businessmen want to gain attention among the Chinese. One really good example of just how fervent the hope of people to get as much attention from China as possible is the very strong demand to be included in the popular Chinese search engine, Baidu.com That site is like the Google counterpart in China. Once your site is included, consider yourself a lucky man.


You can also consider patting yourself on the back if you’re fond of writing about finance, investments and properties. This, because those topics are apparently the most browsed or searched for topics among the Chinese.

According to an online article, Chinese people like searching for topics related to investments, properties or just about anything related to money and finance the most. This basically means that a rich Chinese man who surfs the web is most likely to look for topics on how to make himself even richer! The next topic that the Chinese web surfer also like to read is music information. Next up are topics about cars then literature and the arts then leisure, travel and vacation. Interestingly, the Chinese spend lesser time reading up on IT and communications. Rounding up the list are shopping and dining guides, education and training then lastly, relationships. Which practically means that wanting to get rich or even richer is the top most priority among Chinese these days than hooking up with someone. Is that good or bad news?


Nonetheless, the figures tell us one thing: if you want to gain attention from the world’s biggest population, then just write about the greens, the bling-bling and the moneymakers.

Partnership with Yahoo: What's in it for Microsoft?

By Josie Tao (Hong Kong)

Let’s talk details and numbers

Back in 2006, oldschool Microsoft wanted to team up with Yahoo to rival against search engine godfather Google. Remember the $47.5 billion bid Microsoft offered to buy out Yahoo? Despite what looked to be a hostile and aggressive attempt that got completely shunned, it is now apparent that the two Tech giants have been in close talks after Microsoft's high profile moves.

With what seems to be shaping as a 10-year deal with Yahoo, Microsoft will be able to tap into Yahoo's Internet search audience and advertisers.

So what does Yahoo have that Microsoft wants?

Microsoft makes the majority of its profits through its software products (Microsoft operating system, Microsoft office). But the personal computer is the the only component that makes Microsoft such a household item---it also has a strong presence in home entertainment such as Xbox and MSNBC. The average living room in America will have a slice of Microsoft in it.

Right now, comScore Inc tells us that two-thirds of the world's search is done through Google---while Yahoo amounts to 7.4%, China's Baidu takes care of 7% and Microsoft (Bing) at only 3.2%. A simple calculation will quickly tell you that only about 10% of current search engine activity occurs in Microsoft and yahoo combined.

Mind you, there is a hefty pricetag for a lousy 10% of combined search engine activity---Yahoo will be keeping 88% revenue from search ads in the first five of the 10 year deal. Meanwhile, Microsoft will pay most of the expenses.

If its not the big bucks, then what is it? Just ask Hong Kong billionaire Li Kai Sing.

Anyone recall Microsoft's advertising campaign tagline in the 1990s "Where do you want to go today?" If we take a closer look at the pattern of how people search online, there are two main ways internet users find information: search engine (yahoo, google etc) and social graph (facebook, forums, twitter).

In 2007, Microsoft paid a fortune for a small share of Facebook--$240 million for 1.6%. Our very own Hong Kong billionaire Li Kai Sing has poured $60 million into facebook.

With a Yahoo-Bing partnership in place and an on-going relationship with Facebook, Microsoft clearly sees the value and influence search engine and social graph play in online activity. Microsoft will soon have both tools to give them a clear picture of internet user behaviour: What are people looking for ? What are they talking about? What's interesting? Not only does Microsoft want to know where you want to go today, but more importantly how can they influence you on those decisions?

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