PRDA Shares: Social Media Trends to Look for in 2013

  

2012 has come and gone, and with a new year, it’s time to put our social media strategies into high gear. PRDA has put together a short list of social media trends that you should look out for in 2013.
 


Increasing Visuals

2012’s big news was Facebook purchasing Instagram. It should come as no surprise that eye-catching images will be crucial this upcoming year. Likewise, Pinterest grew the quickest- over 1000%- in 2012. To keep up with the social media game, 2013 will have brands needing to embrace the right visual platform to reach their consumers.

Twitter Soars

Facebook’s public status has caused the social media giant to worry about profits. This has hurt some brand pages with limited reach algorithms and pay-to-use services. Twitter continues to deliver its users’ messages to all followers without limitations. Twitter has also started personalizing profiles with a “TweetRank” that includes engagement, influence, and interests. This allows brands to better target the right audience.

Go Mobile

There are over 600 million total monthly mobile active Facebook users. Every major social media network has a mobile ready site, as well as a mobile application designed for users on the go. Creating content that is mobile friendly will be crucial this year as more brands find consumers researching brands, products, and services from their tablets and cellphones.
 


Facebook Improves

Facebook will work hard to maintain its social media dominance this year. They are rolling out user satisfaction surveys to try to hone what consumers are really looking for on social media and what brands need to aid their social media marketing strategies. Their soon-to-be new feature, Graph Search, will allow users to find photos, products, and pages that match their interests more easily. A premium version of Facebook Pages will be offered to give brands better insights around specific fan segments to more efficiently target their consumers and better tailor their content.

Don’t let your brand fall behind. Stay on top of the latest social media news and trends by visiting PRDA online.

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How PRDA Can Help You Use Pinterest to Your Business’ Advantage

The verdict is in - Pinterest is the fastest rising social media superstar this year, and it is no passing fad. If you are still not yet on Pinterest, PRDA Asia strongly recommends that you start pinning.


Whether you are looking for a stronger personal branding, incremental online revenue or wider social network, here's how you can leverage Pinterest to your advantage:

Showcase your work. Pinterest works exceptionally well if your work is visually driven. Photographers, florists, chefs, artists and fashionistas are well positioned to take advantage of Pinterest’s fun-to-use interface to engage and interact with their followers.

Curate your reading list. By sharing books you have read (or will read) with your followers, you are demonstrating your expertise and knowledge in your business. This works especially well if you are a guru in a particular niche, such as sketchbooking, wedding planning, and decorating.

Showcase your creative zest. Pinterest allows you to compile ideas and inspirations from many different sources, including yourself. Nothing emphasizes your sense of style more than an eclectic pinboard of cutting edge fashion or ingenious wedding ceremonies.

Get others to build on your passion. Allow others to participate on your board and earn brownie points with your fans and followers. Crowdsourcing for ideas is not exactly new, but encouraging others to build on your ideas, one pin at a time, is still a great novelty.

Send the right signal to everyone. Being on Pinterest shows that you are on the digital pulse and always well-informed, with a penchant to pick the right bandwagon to hop on when one comes along. This bodes well for your personal credibility with those around you.


Don’t know how to get started? PRDA has all the resources you need to get pinning fast. Contact us today.

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