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How fast time flies. It was not too long ago when Wheel2Wheel founder Morgan Parker embarked on a historical journey. A journey that was borne out of sheer passion to help others, a philanthropic journey that, truth be told, had the makings of a great reality adventure show - 25,000 kilometers, 125 days, 10 humanitarian causes - aboard a motorcycle, no less!
Now, he’s back. After a successful adventure aboard his trusty motorbike, and with generous support from sponsor Hudson, Morgan Parker received the ultimate red carpet treatment on August 23, 2011. He also shared some of his amazing stories from the road including the misadventures and trials. The event was also serve as a launch pad of sorts for the upcoming Wheel2Wheel TV series.
Do you know, though, that over and above the successful charity ride of Morgan Parker, over and above the adventure and the show of humanity and care for others, this event also signals the success of social media? It signals the success of technology, of cost-efficient advertising and advocacy channels, of people empowerment and of social good.
Social media has played, is playing and will for sure continue to play a great role in not only Morgan Parker’s recent successful motorcycle expedition but also in Wheel2Wheel’s operation.
Because of social media, the independent, non-profit organization now enjoys tremendous support and donations not only from individuals but from other groups and associations as well. Because of social media, Wheel2Wheel’s causes have been made known and through the easiest, fastest and most cost-efficient methods possible. Because of social media, people’s innate desire to help was ignited and it did not take long before they made Wheel2Wheel’s messages, videos, pictures and weblinks viral. Talk about free and easy advertising! Because of social media, Morgan Parker, his staff, supporters, fellow volunteers and partners have proven that there should never be any reason not to go out there and do your share.
Morgan Parker’s journey was a success, all right. Hands down. And social media was part of the entire adventure.
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Morgan Parker, founder of non profit organization Wheel2Wheel, has come home…and he even arrived in style. Arriving on the 4th July at around noon, he was welcomed by friends, family, local motorbike riders as well as supporters. He led a pack of people mighty proud of his achievement. After all, how long has it been since a Brisbane, Australia native finished some 25,000 kilometers through Hong Kong, China, Vietnam, Laos, Cambodia, Malaysia, Thailand, Indonesia, Timor-Leste and finally in his native Australia? We may be wrong but we have a feeling that no other Australian has done something like this…and all for charity! 
Truly, what Morgan Parker did was an amazing feat. His transcontinental charitable motorcycle expedition took him 125 days on the road but in all these 10 countries, he was able to raise awareness and even provide financial assistance to 10 brilliant yet under-recognized charitable organizations throughout Asia and Australia. To say that what Morgan Parker did was truly inspirational may even still be an understatement. The Wheel2Wheel founder rode his trusty BMW F800GS motorbike through some of the region’s most beautiful and challenging terrain. He has truly shown persistence, will, dedication and passion for the under-privileged. His feat has become a reminder for those who have lost hope. His feat also serves as an inspiration for those who want to become heroes in their own right. Nothing is impossible. One can start small and one can also start with a big bang. What’s important is that one DOES something. Morgan Parker’s feat is a great example of someone out there who is willing to cross borders, if only to help some people in need. Wheel2Wheel is an innovative independent non-profit organisation created to raise awareness and provide financial assistance to brilliant yet under-recognised charitable organisations throughout Australasia. Wheel2Wheel is carbon neutral and entirely self-funded. For more details, Find Wheel2Wheel on Facebook or follow them on Twitter!Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
One of the challenges faced by independent non-profit organizations is to let their causes be known by as many people - nay, as many donors, volunteers and other interested parties - as possible. Truth be told, this is the biggest challenge that a non-profit organization should, would and could face. And it does not help when you add the fact that the information dissemination should be done as fast as possible and in the most cost-efficient (read: lowest cost or better yet, free!) way possible. 
This was a challenge not unknown to Wheel2Wheel. Wheel2Wheel was founded by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognized charitable organizations throughout Australasia. An independent non-profit organization, Wheel2Wheel knew that they only had limited time and resources to spread the word. And to top it all off - Wheel2Wheel knew that they had to do everything alongside the fact that they also had to rally up interest for social responsibility as well as donations from generous souls. It was, no doubt, a big yet exciting challenge. 
That’s when they decided to work hand in hand with Prosperity Research Digital Agency (PRDA). PRDA was founded by Douglas White who loved the idea of social media being the most cost-efficient measure to exercise social responsibility. A social media agency based in Hong Kong, PRDA saw the magnanimity of Wheel2Wheel’s passion, dedication and goals. Hence, working together became an easy task. And it helped a great deal when the people behind PRDA liked working alongside organizations that do social good. After all, what’s social media if you don’t do it for the benefit of many? As soon as PRDA and Wheel2Wheel forged a partnership, everything just jelled together. Both proved that by working hand in hand, with social media as part of their driving force, no challenge is too magnanimous to overcome. http://www.facebook.com/Wheel2Wheelhttp://www.wheel2wheel.tv/http://twitter.com/#!/wheel2wheelteam
By definition, social media is the medium for social interaction. Using web-based and mobile technologies, social media has literally made the world smaller --- with just a few clicks, a couple of keyboard taps and quick share of information, the world has become one big interactive platform. Because it’s easy to use and highly accessible, social media is now also being tapped for events, causes and things that can somehow create change in society. Enter - social media for social good. One perfect example of how social media is helping causes is by taking a quick look on the Clean Air Network and the good work they do. The Clean Air Network’s mission is to educate the public about the health impacts of air pollution and encourage Hong Kongers to speak out in favor of better air quality management, a flash mob type of event was held recently in Hong Kong. The event was very well participated in --- proving that there is, indeed, a clamor for better, cleaner and healthier air in Hong Kong. 
http://www.youtube.com/watch?v=T1buo3x81EI&feature=youtu.be Social media played a big role in the promotion of this flash mob type of event. Via the power of social media, more Hong Kongers knew about the event. As a result, more decided to take part in such a cause that aimed to spread awareness and to encourage more people to fight for their rights. 
Which, ultimately, was in consonance with the goals of both PRDA Asia and Wheel2Wheel. Prosperity Research Digital Agency (PRDA), a Hong Kong-based social media agency, along with Wheel2Wheel, an independent non-profit organization, supported the Clean Air Network and even sent some representatives to join the flash mob. Both PRDA and Wheel2Wheel officials say that they wanted to highlight and honor the Clean Air Network and the good work that they do, hence, they joined the event and they attested that they truly felt empowered. Nothing beats joining events that are for the good of many! http://www.facebook.com/cleanairnetwork www.twitter.com/cleanairnetworkhttp://hongkongcan.org/
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