PRDA Asia at Social Media Week Hong Kong 2011

Social Media Week is a global conference that provides a platform for examining and discussing emerging trends in social and mobile media. This past February, Social Media Week took place in Hong Kong, and was by far the largest dedicated social media event ever held in the city. Attracting industry leaders and tech enthusiasts alike, over 35 events were held at at various venues around the city, with topics ranging from the increasing influence of social media in Mainland China to its impact on online strategic advertising.
Opening day at Social Media Week Hong Kong
Douglas White, the Founder/CEO of PRDA Asia and a recognized leader in the social media marketing industry, was a featured speaker at the “China Online Travel” event. He shared his knowledge and insights on the rapidly growing travel industry in China, its increasing online travel space, and how to effectively tap into this market to capitalize on growth. White also demonstrated his appreciation of the importance of culture when implementing digital solutions, a key to success when breaking into developing markets such as China.
Douglas White and PRDA’s presence at the first ever Social Media Week event in Asia shows that the increasing influence of social media on society and culture is undeniable, and that White and PRDA are at the forefront of innovative digital marketing, with hundreds of successful online campaigns and years of industry experience and expertise.
Having pioneered the concept of social media marketing in Asia, PRDA is the most cutting-edge digital marketing company in Hong Kong. A highly regarded industry leader, PRDA is a digital strategy agency that uses a wide range of mediums to communicate client messages and develop an online presence and influence, delivering concrete results and helping clients of all industries and sizes achieve their business goals.
For more information on Douglas White and PRDA Asia, find them on Facebook, Twitter, and LinkedIn.
For more information on Social Media Week Hong Kong, click here.

Digital gets Fashionable--or is it the other way around?

By Josie Tao (Hong Kong)

(Image taken from londonfashionweek.co.uk)

Next minute you're out
Anyone who watches Reality TV knows Heidi Klum's tagline in Project Runway-- "In fashion one day you're in, the next day you're out". But a look at what is happening at London Fashion week will prove that Fashion is moving a lot faster than what Miss Heidi has anticipated. Thanks to digital and social media, reactions to what's hot and what's not pile up to millions by the time your minute rice comes to a boil.

London Fashion Week brings new meaning to Fashion Forward
New this year to London fashion week is a "LFW Digial Schedule" where you can find information and access to realtime streaming of live fashion shows. Viewers can now have front row seats to any show that catches their interest in their comfortable and less stylish pajamas. Viewers may also watch Fashion Films via the website--one of the most notable movie is probably one put together by British Fashion Council celebrating 25 years of British Fashion with a showing of 25 most stylist and innovative dress designs.

(image taken from alomoda.ro)

Fashion going Digital= Fashion Editors working a double shift?
Realtime access to shows at London Fashion Week is bound to send Fashion Magazine Editors straight for their 9th double espresso--- now bloggers and fashion addicts are reacting instantaneously to the new looks and styles. Indeed editors reveal that they definitely feel the pressure to duck backstage immediately after each show, interview, or meeting in order to constantly provide updates online. Because lets face it, being fashionable means having access to the newest, coolest and most exclusive---now this information of what is new is no longer exclusive. What's trendy about finding out the latest style a couple days--if not a couple weeks later in Vogue Magazine when that "news" is already day old bread?


Henry Holland and model Agyness Deyn aka Aggy(Image taken from www.nahuo8.com )

Fashion going digital---what's the appeal?
It is no secret that Fashion Week is the craziest and most important moment for designers, not to mention the most stressful--just look at what happened to Alexander Mcqueen. So why add the extra stress of up-to-the-minute tweeting and exposing your collection without the flattering filter of your editor,model,celebrity friends??

The House of Holland even developed a Blackberry application that allows anyone to buy the collection immediately as they see the designs parade down the runway. This allows dedicated fashionistas to get first dibs on designs before they are even launched in-stores.

One key advantage designers like Henry Holland sees in going digital to associating their name to some of the most innovative technology. In 2010, where not knowing what facebook is equals a social death-sentence, going digital means you're one of the cool kids--and this is the most important image for a designer to broadcast.

Follow me on Twitter: josie_tao
E-mail me at: jtao@prosperity-research.com
Visit my blog: http://josietaonews.wordpress.com

Digital gets Fashionable--or is it the other way around?

By Josie Tao (Hong Kong)

(Image taken from londonfashionweek.co.uk)

Next minute you're out
Anyone who watches Reality TV knows Heidi Klum's tagline in Project Runway-- "In fashion one day you're in, the next day you're out". But a look at what is happening at London Fashion week will prove that Fashion is moving a lot faster than what Miss Heidi has anticipated. Thanks to digital and social media, reactions to what's hot and what's not pile up to millions by the time your minute rice comes to a boil.

London Fashion Week brings new meaning to Fashion Forward
New this year to London fashion week is a "LFW Digial Schedule" where you can find information and access to realtime streaming of live fashion shows. Viewers can now have front row seats to any show that catches their interest in their comfortable and less stylish pajamas. Viewers may also watch Fashion Films via the website--one of the most notable movie is probably one put together by British Fashion Council celebrating 25 years of British Fashion with a showing of 25 most stylist and innovative dress designs.

(image taken from alomoda.ro)

Fashion going Digital= Fashion Editors working a double shift?
Realtime access to shows at London Fashion Week is bound to send Fashion Magazine Editors straight for their 9th double espresso--- now bloggers and fashion addicts are reacting instantaneously to the new looks and styles. Indeed editors reveal that they definitely feel the pressure to duck backstage immediately after each show, interview, or meeting in order to constantly provide updates online. Because lets face it, being fashionable means having access to the newest, coolest and most exclusive---now this information of what is new is no longer exclusive. What's trendy about finding out the latest style a couple days--if not a couple weeks later in Vogue Magazine when that "news" is already day old bread?


Henry Holland and model Agyness Deyn aka Aggy(Image taken from www.nahuo8.com )

Fashion going digital---what's the appeal?
It is no secret that Fashion Week is the craziest and most important moment for designers, not to mention the most stressful--just look at what happened to Alexander Mcqueen. So why add the extra stress of up-to-the-minute tweeting and exposing your collection without the flattering filter of your editor,model,celebrity friends??

The House of Holland even developed a Blackberry application that allows anyone to buy the collection immediately as they see the designs parade down the runway. This allows dedicated fashionistas to get first dibs on designs before they are even launched in-stores.

One key advantage designers like Henry Holland sees in going digital to associating their name to some of the most innovative technology. In 2010, where not knowing what facebook is equals a social death-sentence, going digital means you're one of the cool kids--and this is the most important image for a designer to broadcast.

Follow me on Twitter: josie_tao
E-mail me at: jtao@prosperity-research.com
Visit my blog: http://josietaonews.wordpress.com