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Well, look who’s loving the social media scene so much these days --- no other than the “oldies” a.k.a. those whom you probably once thought are mere seniors and are not interested in Facebook, Plurk, Twitter, Foursquare, Google Plus and other social networking tools and websites. Think again! 
Don’t look now but these seniors now are even doing research on brands because of a pre-existing affinity for them. These seniors, according to recent surveys and studies, even want to be kept informed of the brands that they like or have affinity for. And this poses as a challenge to entrepreneurs who want to target these seniors…who, by the way, have money to spare! For wise businessmen, they’d most probably want to target seniors more than the younger ones since the former have the buying power. Still, this does not discount the fact that the younger generation also needs to be kept interested. Which brings us to yet another challenge for those out there who want to target both the younger and the older demographics - are you ready for all of these? What tools, strategies and plans have you employed so far in order to attract the attention of these markets? Let’s quickly look at the statistics. As of September 2010, Wedbush Securities-led research shows that only 1 out of 4 of Facebook’s oldest users had “liked” a brand. However, things changed by November 2010. Those with ages more than 55 have begun to close the gap and by April 2011, nearly half have started connecting with brands. Statistics say that 59 percent adult Facebook users have liked a brand and this is even 47 percent up the previous September. Now is this exciting or what? Remember, this seemingly fresh market has the buying power. You wouldn’t want to NOT get their attention! 
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If you own a business that aims to attract more Asian customers or if you have a blog that wants to target readers from Asia or if you’re engaged in something that basically wants to make a name in Asia, then you might want to read on. This is but a brief but pretty helpful insight on the social media scene in Asia. 
According to recent reports based on behavioral data, Asians now heavily use social media (i.e. social networking websites and other social media tools). Apparently, social media is now a big part of a lot of Asians’ lives and for good reason. Social media is a very easy tool to use and if you’re keen on watching your budget, then this is one powerful and cost-efficient measure that you might want to incorporate within your business. Just in case you still do not know, the use of social media websites such as Facebook, Twitter, Plurk, Sina Weibo (very popular social networking website especially among the Chinese) and even Foursquare and Google Places have grown in meteoric numbers over recent years that if you’re still not a part of all the hoopla, expect to be considered an “outsider.” Reportedly, social network activity in Asia is very, very strong. Countries like Indonesia, Malaysia and Philippines have tremendous numbers of users involved in social networking sites. In fact, each of the said countries has more than 10 million active social network users - quite a staggering number, if you really think about it. In Singapore, roughly 2 million out of its 5 million population is already active in social networks. Interestingly, 40 percent of that number is active on Facebook. Given these, one can deduce that Asians are very fond not only of social networking sites but of sharing information with people they know. And that should be a challenge that webmasters, entrepreneurs and bloggers should consider…how to be a part of all the hoopla and lure in target readers/customers/audience. So…do YOU have a plan? Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
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