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Smart businesses engage with their increasing mobile audience through either a native app or mobile-optimised web. PRDA helps you weigh the pros and cons of each and pick the perfect choice for your business needs.
Rapid advances in HTML5 will narrow the capability gap between mobile-optimised sites and native apps. PRDA recommends that you consider the following before embarking on developing either (or both):
What kind of need does your content serve? A native app offers a deeply immersing experience for your customers. This is a significant advantage on tablet devices, and even more so with niche topics, such as the NY Times election app.
On the other hand, if your business serves some kind of utility function, mobile web will be a better bet. Content publishers, such as newspapers and government services, favor mobile web because it runs on many common smartphone browsers.
How do you want to engage with your customers on these devices? Mobile web offers simple interactivity such as user login, which bodes well if your objective is to offer a fuss-free user experience.
An app would be a better choice for those who want to monetize this engagement. With a superior user interface, apps engage users more deeply and achieve better advertising performance.
What are your cost considerations? Without a doubt, building a mobile-optimised site is much cheaper than developing an app, both in terms manpower and time.
On the other hand, monetisation is often easier on native apps. There is much more room for creative ads development within an apps environment, which can command an advertising premium.
In the debate of native vs mobile web, PRDA recognises that consumers are fast moving towards a ‘multi-screen’ world. Businesses would do well to formulate their communication strategies across a variety of touch points.
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PRDA, your total social media provider, is helping increase business with the use of apps for Facebook Pages. These are an extension of the Facebook platform where you can install third-party applications (apps) to increase interactivity. Four are always displayed under your cover image, and you can utilize up to 14 custom apps total.
Get the most out of your social media presence by using apps to link all your social media profiles together. You can link your Facebook to Twitter, YouTube, LinkedIn, and many others. You can also link your blog to Facebook with the RSS app so fans can view the feeds in the same window. There are apps that load a functioning storefront on your Facebook page, allowing fans to buy your products without having to leave Facebook. You can also load offers and promotions, further enticing the client to buy your product/service. There are apps for polling, discussion boards, checking-in, and even apps that allow you to share presentations. If you want it on your timeline... there’s an app for that!
Carry your branding to the apps section to help users remember and recognize you in the future. Replacing basic app photos with custom thumbnails is important because apps have a prime real estate spot right under the cover photo, to the right of your profile photo. You can replace any app thumbnail with a custom photo as long as it is 111 x 74 pixels. You can also reorder the placement of these thumbnails. Put the important ones first to ensure they are seen.Facebook users are always looking to interact. Draw potential customers into your page and ensure that your fans become repeat customers with the help of PRDA and Facebook apps.Like PRDA on Facebook:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
Social Media Provider PRDA is always up to date on new tools to help clients increase sales and fan growth. Just last week, Facebook added a new tool for business pages called “Offers.” Facebook Offers is located on the main timeline page for your business, right where you post your status. Just click on the plus where it says “Offer, Event +” and add a deal for your customers!
Facebook is making big headway when it comes to supporting business big and small. With Facebook Offers, you can provide your customers discounts and deals without the hassle of clipping coupons, and in a way that they will understand in a technologically advanced world. PRDA will be offering this service to their clients as soon as Facebook makes it available for every single business page; however, for now it is still in beta, which means a limited number of pages have access to it.
So how will PRDA make the most of Facebook Offers? By including strong headers, we’ll attract clients to view your offer. We will supplement our headlines with bold photos that work well as thumbnails because they will be displayed small. Most importantly, each offer will be unique to the business and product. PRDA knows their clients well, and we’ll be sure to design offers specifically for your target audience.
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If you own a business, you have to do quite a bit more than simply sit in front of a computer day in and day out. Unfortunately, a lot of your time is probably used up in meetings with employees and clients and doing every other thing you need to do in your personal and professional life. This leaves little time for integral duties like managing your company’s cash flow. Keeping tabs on your accounts receivable and payable activity and monitoring your inventory can be really difficult if you’re dashing around town all day trying to get other things done for the business. Luckily, there’s no need to lug your laptop around or frenetically search for a coffee shop with free Wi-Fi. You can run a lot of your business from your smartphone. Specifically, you can manage your company’s cash flow with inventory management software and apps for your phone. 
To properly manage your company’s cash flow, you have to pay very close attention to your company’s accounts receivable. You should try to keep tabs on which of your customers pay in a timely fashion and which ones don’t. Additionally, you should keep track of which customers still owe you money. To monitor your customers’ payment habits, you can make an aging report on Microsoft Excel. You can view and update the report from your smartphone with an app like Documents to Go. Documents to Go and other similar apps give you access to Microsoft Word, PowerPoint, and Access from your phone as well, which can help you out with your other professional duties as well. 
Establishing an accounts payable system that works for your company is essential. You have to ensure that you don’t end up having to pay suppliers when you have insufficient funds to do so. Generally, you should wait as long as feasible to make payments to your suppliers. Rather than sending a payment in the mail several days before a deadline, set up an electronic funds transfer option at your bank. You can make electronic funds transfers to your suppliers on the same day a payment is due. Most banks have mobile banking, and you can make electronic funds transfers from your smartphone when you need to pay your suppliers. A significant portion of your company’s cash is frequently tied up in inventory. Try to monitor your inventory as much as possible. You can do so easily with inventory management software. Look for cloud software you can use from your smartphone. Once you have the software up and running, you’ll be able to monitor all your goods in progress, finished products, and raw materials. Additionally, you will always know which products are selling well and which are not. This will help you figure out what to order more of in the future. Since an increasing number of suppliers are doing business on the cloud, you may be able to order some of your materials from your phone as well. Stop rushing back to your office to manage your cash flow. With apps and software, you can run practically your whole business from your phone!
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