How social media can lure attention for Breast Cancer Awareness Month

With so many advocacy campaigns these days - from long-standing HIV / AIDS awareness campaigns to “No Hate” campaigns to anti-air pollutants campaigns and to more social responsibility awareness campaigns - just how do you attract attention from potential supporters, volunteers or even angel investors? How can you stand out from the crowd? How can you attract attention for your cause amid so many other groups that also want to do the same thing?


In this digital era, there is one efficient tool that campaigners can use and that is social media. Social media has, especially over the recent years, proven to be an important, cost-efficient and highly effective tool that people can use in order to not only share information that’s important to them but to engage people and encourage them to join groups or use their talents for the benefit of others.

Take the case of the month of October which also happens to be Breast Cancer Awareness Month. There are literally hundreds - if not thousands - of breast cancer awareness campaigns all over the world. So how do advocates of breast cancer awareness lure more attention to their own campaigns? The answer is, of course, social media.

So exactly how can social media help lure attention for Breast Cancer Awareness Month. For one, campaigners host webinars whereby people especially women can discuss breast cancer treatments, symptoms and even hook up with support groups. Secondly, campaigners start related hashtags on social networking website Twitter and encourage others who either have breast cancer or know someone who has the disease to chime in and perhaps share their stories. Thirdly, campaigners also start Facebook pages where updates, news and event announcements can be placed. The people who then join that page can easily share (again, the power of social media) the information with others. Fourthly, campaigners can also commission a social media strategy firm like PRDA.

These are just 4 simple ways on how people can use social media to attract more attention to their own awareness campaigns but these sure are effective.

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Edible Arrangements Hong Kong proudly supports “Pink Walk 2011” - join us!

Did you know that the youngest breast cancer patient in Hong Kong is just under 20 years of age? Did you know that 60 percent of those at risk of breast cancer are women aged between 40 and 59 years of age? And the risk even grows further as age increases? If these facts got your attention, then you must join the crusade to fight breast cancer!

The Hong Kong Breast Cancer Foundation or HKBCF is organizing the 7th annual walkathon dubbed as the “Pink Walk Against Breast Cancer.” The Pink Walk 2011 event is in support for various efforts on breast health education, patient support services, local breast cancer research as well as advocacy --- and your friends over here at Edible Arrangements Hong Kong (http://www.ediblearrangements.hk) are mighty proud to say that we are one of the sponsors of this annual event!

Edible Arrangements Hong Kong is a part of this great cause and it’s simply because we believe in women, in the role of women in society and in women empowerment. We believe that women play a vital role not only within the family (the basic unit of society) but also in the way we continue to strive to change the world for the better.

We’d like to stress that the Pink Walk is not only for women. Men and children must also join, too! After all, don’t virtually all of us benefit from the love and care that we all receive from the wonderful women in each of our lives?

So please come and join Pink Walk! Mark your calendars. October 9, 2011 (Sunday), 9 AM. Starting point is at Peak Road Garden, The Peak, Hong Kong. There will be two courses - the 3.5 kilometer route and the 7 kilometer route. If you’re going to bring children, the 3.5 kilometer route is suffice. Suitable for the whole family of young and old. Of course, don’t forget to bring your own Edible Arrangements fruit bouquet to keep you and your family nourished while you join the walk, okay?


Log on to www.ediblearrangements.hk to order your fresh fruit arrangement! See you at Pink Walk 2011!

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