Power of Social Trust: Taking Advice

Humans can only do so much without friends. They define your personality, reflect your life choices and moral values. With social media redefining friendships, users have expanded their dimensions of placing trust. Not only a friend, but also a blogger, a celebrity or any stranger can be trusted. If their review proves credible, they automatically gain our trust.

Research shows 33% of people admitted to asking for opinions from friends frequently. A surprising 68% were found to inquire more about the services offered by a brand rather than its products. Many people actually did not pay heed to expert opinion, and 85% of the participants preferred to trust a close friend over a professional. 

 

The popular categories people look for friends’ opinion include electric and household appliances (34%), health and beauty (31%), while medical care and footwear had a less than 10% priority among participants. 41% admitted that their chances of buying a product online increased if it was reviews by a close friend or family member. A mere 16% preferred to seek advice on Facebook, while 38% opted for face to face interaction.

These statistics show that consumers are almost always on the lookout for advice, be it shopping or health matters. JamiQ provides social media solutions aimed at gaining the confidence of mass consumers; advising brands on how to treat their clients as family. By sharing reviews, asking for opinions on services, promotional offers and collecting the relevant data, JamiQ ensures unwavering loyalty not only of its clients but also their customers. Data analysis and necessary measures aimed at increasing social engagement of brands is an integral part of JamiQ solutions. Contact JamiQ and find out more on how you can work for a better world with the power of social media.

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The Benefits of Business Sustainability Goes Beyond Expectations

Building a sustainable business does more than just help the environment, as Accor hotels has demonstrated. Both consumers and employees look to support green growth by choosing eco-friendly companies, becoming a sustainable business provides a range of benefits. There are many reasons to make a green transition.

Cost efficiency is a big reason to push for companies to be moreenvironmentally aware . By investing in energy-efficient light bulbs and eco-friendly technology, the Group’s hotels expect to reap long-term benefits, as these items tend to be more efficient and last longer.  Today, 65% of Accor’s hotels have already made the change to energy-saving light bulbs, a number that is expected to grow following the launch of PLANET 21, the Group’s sustainable development program.  PLANET 21 seeks to reduce energy use by 10% between 2011 and 2015.  Aside from energy-saving lamps, other initiatives to achieve these goals include charging stations for electric cars – these have already been deployed at six Novotels in France, as well as properties in Korea and Australia.


Along with reducing a company’s environmental footprint, employees of sustainable businesses have also shown greater job satisfaction. By providing the best possible work atmosphere, the mood of the company’s employees at large brightens. Accor  has conducts regular employee opinion surveys, provides training to help employees with work-life balance and stress reduction and educates them on health prevention best practice.   These efforts are designed to improve satisfaction, retention, and morale.


Probably the most important reason business owners see the advantage of going green, is that sustainable businesses tend to have the competitive advantage. A large number of customers are no longer considering the ‘easy’ route of an every-day carbon-producing, water-consuming business. Many people understand the need for sustainable business and will choose it over its leading competitor in order to encourage continuous growth.


Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
‘Like’ Accor PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ
Follow Accor PLANET 21 New Zealand on Twitter: https://twitter.com/#!/AccorPLANET21NZ