Tuesday, May 8, 2018

Lord Coe endorses #GGHK2022 at Britcham!

Lord Sebastian Coe just endorsed Gay Games 11 Hong Kong 2022 at the The British Chamber of Commerce in Hong Kong as a positive example of the recent effort to encourage gender equality and inclusion in sports! This is high praise indeed from a four time Olympic Medal Winner– who was also instrumental in bringing the Olympics to London in 2012– as well as current President of the International Association of Athletics Federation (IAAF), and Executive Chairman of CSM Sport & Entertainment. CSM Sport & Entertainment is also a supporter and partner of Gay Games 11 Hong Kong 2022.
“Coe expressed that, whilst sport has changed a lot, there is still a long way to go. Sport needs to appeal to the young, it needs to encourage gender equality and inclusion (the Gay Games 11 Hong Kong 2022 is an important example of this effort), and it needs to have a clear vision to attract good brands and maintain momentum.”

Lord Coe joined The British Chamber of Commerce in Hong Kong in order to discuss the impact and advances in sports over the last few years. Technology and Social Media in particular have been a significant factors in how sports are perceived and the impact they have on our communities. For example, the Opening Ceremony of the London 2012 Olympics saw more tweets than entire Beijing Olympics in 2008.
We’d like to again thank Lord Coe for hosting this inspiring event at Britcham and being so welcoming to #GGHK2022. Your words resonated and are remembered.
Credit: Prosperity Research Digital Agency(PRDA): PRDA’s Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.

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