Thursday, November 22, 2018

Social Media Content: Short-Form vs Long-Form




Interested in boosting your social media performance and beating out your competitors? PRDA, Asia’s leading social media agency, is here to explore the methodology behind “short-form” and “long-form” social media content.

Typically the best way to grab a follower (or potential follower) on most social media platforms is with clear -short- written content, typically with a direct CTA, Call to Action. A CTA is a clear direction of what you want the reader to do next… view the product, read an article, and so on. In comparison, long-form content more frequently refers to what the follower would read AFTER your short-form content has snagged their attention- a 500 word blog or article for example. This social media trend may be changing however, as brands look for a way to stand out from the ecommerce clutter bomboarding today’s consumers. Using long-form content could be a social marketing tactic to take advantage of, allowing you to build brand awareness, expand SEO (Search Engine Optimization) potential, as well as further your company’s social media presence.

Some of the Pros and Cons of using Long-Form Content are… Click here to read the full article

La Elite Fashions: BeSpoke Suits for Christmas, New Years, and Formal Occasions


Christmas is fast approaching and there is no other place to shop for a new bespoke suit than at La Elite Fashions located in in Tsim Sha Tsui, Hong Kong. Every handmade suit at La Elite Fashions is tailor-made *just for you* to celebrate the festive season! During the holidays there is no doubt that you will be invited to Christmas events such as Christmas parties in the office which is usually celebrated by the employers to appreciate the employees, or social parties with your friends and family. During these events, it is important to make sure you are well dressed and stylish. Therefore, it is important for every man and woman to make sure they plan well. Now is the best time to get fitted and begin shopping for your new Bespoke suit and La Elite Fashions is the place to be.

Now, let us unveil some dressing tips which will help you to stand out during this season… Click here to read the full article

Flying for the Holidays? Travel Safely with Your Instruments

Be sure to follow the Asian Youth Orchestra on Facebook and Instagram for details on 2019’s audition and tour dates. We’ve released the Audition Schedule here.


Travelling with musical instruments can be a painful experience- especially when you are travelling with an instrument much bigger than a mouth organ or a flute. Flying with small musical instruments like flute, violins, and violas can be less stressful but travelling with very bulky musical instruments, like a cello, harp or double bass, can take a toll on you. They can also be an ice breaker-- earning you a few new friends who are excited to see a musician and his or her instrument!

Travelling with musical instruments regardless of sizes can be less stressful and much more fun if you know and follow a few tips. Keep reading and don’t let the complicated logistics stop you from flight! Click here to read the full article


Iso Fit:  Exciting Pilates Classes in Hong Kong!


Iso Fit is the best place in Hong Kong to get all your fitness needs met, with an unrivaled range of Pilates and GYROTONIC® session types to meet the needs of our clients. From the well-rounded athlete to the everyday office worker to someone in need of rehabilitation, Iso Fit has what you need to progress and achieve your health and wellness goals. We have many exhilarating classes for you to choose from, adding motivation and variety to your training.

Pilates HIIT Fusion!
Feel the burn as you mix low/high impact cardio movements with Pilates mat core work. High-intensity interval training (HIIT) is a form of interval training, a cardiovascular exercise strategy alternating short periods of intense cardio exercise with lower-impact recovery periods. A terrific fusion class, that really gets your heart pumping- with the added benefits that Pilates is known for! Click here to read the full article


Polestar Pilates Host Centres throughout Asia


Founded in 1992, Polestar Pilates is a worldwide provider of rehabilitation based Pilates education offering world-class Pilates instruction and certification courses. Polestar Pilates Asia was established in 2001, with a goal of producing high-caliber Pilates instructors throughout Asia. To accomplish this goal, Polestar Pilates Asia offers Pilates courses ranging from Beginner to Advanced skill levels throughout the year on the Pilates mat, Pilates Reformer, Trapeze Table, Chair, Ladder Barrel, Mat and other devices, as well as continuing education courses to help our graduates stay at the top of their game. These courses are held throughout the main urban centers in Asia, at our Host Sites. Host Site locations include: Hong Kong, Singapore, Taiwan, Korea, Malaysia, Thailand, Indonesia, China, and Japan.

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