Friday, November 30, 2018

Effectively Allocating Your Small Business Advertising Budget Primasia Corporate Services



Primasia Corporate Services is your most reliable business partner in Hong Kong and China, specialising in Corporate Services such as Market Entry Solutions, China E-commerce solutions, and Xero Cloud Accounting. We are here to assist with everything from filling out and filing the proper paperwork to the sourcing of a dependable business partner in China.

Marketing budgets vary from business to business, no matter their size. What one business views as an excessive amount spend, could seem completely reasonable or even small to another. So, how does one go about setting their marketing budget?


First, realise that the amount of money a business spends doesn’t necessarily equal a successful advertising campaign. Many companies also vary their spending depending on current sales, the season, holidays etc., and wind up adjusting their annual budgets throughout the year. Instead of focusing on a specific amount, consider how to leverage the budget you have, how to yield maximum results (sales). Look into an array of options and estimate what ROI you’ll receive from your marketing and advertising efforts.

While you’ll still need to keep track of your budget, and figure out how much you have available to spend on promoting your business, being flexible and strategically allocating your funds to gain the best return is key to running a successful company. Instead of pooling all of your marketing budget into one advertising medium or another, you need to strategically allocate what you have in order to make the most of the resources you have available.

In addition, try setting specific goals to achieve. Having a plan, setting goals, and achieving them is essential to using your advertising budget effectively. When setting your goals consider what you want the primary result to be: Do you want to boost sales, improve your lead generation, or increase brand awareness? Each area is important of course, but what is the most important result to you at the time? The answer can help you decide what you want to focus on- be it social media engagement, branded searches, rewarding repeat customers, print media, subscriptions, sales etc.

About us:
Primasia Corporate Services provides market entry solutions and a team of experts that can advise you on administrative and tax compliance for your company, as you explore expanding your business to Hong Kong and/or China. Primasia is the perfect partner to help you access a tremendous Chinese market share opportunity, check out our website to learn more or call us at +852 2882 2088. Contact us today to discuss details further.

Connect with Primasia Corporate Services Limited
Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.

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