Wednesday, May 23, 2018

Over 8,000 LGBT+ Athletes Competing at Paris 2018 Gay Games

At the 2018 Winter Olympics hosted in Pyeongchang, history was made as a record-breaking 13 LGBT+ athletes competed and Eric Radford became the Games’ first openly gay gold medalist.  At the Commonwealth Games, hosted on Australia’s Gold Coast, 14 openly LGBT+ athletes are amongst the 6,000 athletes competing from 71 nations. This is amazing progress, but pales in comparison to the over 8,000 LGBT+ athletes that will be competing at the Paris 2018 Gay Games this August. In addition to the athletes there will be 10’s of thousands of excited spectators joining the festivities to celebrate diversity, respect, equality, and solidarity.
From 4 August to 12 August, 2018, Paris will host the 10th edition of the Gay Games, the world’s largest sporting, cultural and festive event open to all! Registration is now open for athletes to compete in over 30 different sports at the Paris 2018.
Backed by the highest French institutional and sporting bodies, Paris 2018 will offer participants and visitors from around the world an amazing opportunity to participate in 50+ cultural and sporting events and enjoy access to exclusive local facilities and cultural events. Many prestigious venues in Paris and the Paris Region will open their doors, including the Jean Bouin and Charléty stadiums, the historic Roman Arena of Lutèce, the National Judo Institute, The Grand Palais and more.
The Paris 2018 Gay Games are an inclusive event that embraces diversity, welcoming all who wish to participate. The Games include programs rich in both athletic and cultural activities and festivities designed to integrate all those who wish to participate, united around the values of sharing, diversity, respect, and sharing.
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Show your support and stay up to date on all important Gay Games 11 Hong Kong 2022 announcements by following us on Facebook, Instagram, and Twitter. We can’t wait to celebrate with you in 4 years at Gay Games 11 in Hong Kong!

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Credit: Prosperity Research Digital Agency(PRDA): PRDA’s Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Google AdWords vs. Facebook Ads


Social Media Marketing and SEO, ie Search Engine Optimization, are vital to business success. And in that regard, Google AdWords and Facebook Ads are Google AdWords and Facebook ads are the predominating online advertising space to be if you want to reach your customers. Do you really know how well your social media platforms are performing? Would you like to know your engagement rate, growth, important keywords and more? PRDA, Asia’s leading social media agency, provides a free consultation to best assess your social media marketing needs. Contact us here for a free evaluation.
Facebook currently has over two billion monthly active users worldwide. Google Adwords reaches billions of people around the globe each and every day. These are the places to be if you want your business to reach the eyes of your consumers. So Google AdWords vs Facebook Ads– which platform is best for your business?
Here are a few of the key features of each to help you decide:
Google Adwords
Google is the world’s largest search engine with an incredible 2.3 million Google searches per minute. That enormous search traffic is what makes Google AdWords a great place to advertise.
Here are two of the most common ways to advertise using Google AdWords:
  • Search Network: When you search “Asia’s Leading Social Media Agency”, PRDA promptly appears at the top. Basically, search network ads show up at the top of Google search results, like this:
  • Google Shopping: These are eCommerce-based ads that display your product on relevant direct product searches. For example, when someone searches for highlighters your product may show up on the results page, along with a link to your ecommerce shop:
Other ways of advertising include video-based ads, display network campaigns, and AdWords Retargeting. AdWords Retargeting can be incredibly helpful, by helping you retarget a lost customer and win a sale.
Facebook Ads
Facebook is a social network, you won’t find (most) people searching for highlighters or signing up for services. The intent to purchase isn’t nearly as high as when someone performs a Google AdSearch. Facebook Ads still offer incredible value, however, with over two billion monthly active users you can locate almost any target or niche market on this platform.
The most common Facebook ad you’ll see integrate directly into your Facebook feed:
Facebook is also very versatile, allowing you to advertise on mobile, desktop, Instagram, and Facebook Messenger.  Facebook particularly excels when it comes to targeting audiences for your advertisements and allows you to target users by diverse demographics; including job title, income level, age groups, location, and even things like hobbies or favorite movies.  
Google AdWords vs Facebook Ads: Two very different advertising platforms, with different benefits and reach. Both are outstanding places to advertise your business.
Need more help? Reach out to PRDA, our 5-4-3-2-1 methodology has been utilized and implemented more than any other in Asia. Our experienced social media experts will hlep you achieve your Digital Transformation! We also provide a free consultation to best assess your social media marketing needs. Please contact us to learn more.
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NewLaw: An increasingly popular career choice The advantages of flexible work schedules

The ability to choose your working hours and clients; step away from permanent employee status and yet still earn a competitive salary are huge draws for an increasing number of lawyers particularly those working in major global financial centres such as Hong Kong, Singapore, London and New York.  These reasons, especially the flexible work schedule, are why NewLaw companies are becoming an increasingly popular ‘home’ for lawyers and they particularly appeal to women and trailing spouses in cities with a long working hours culture such as Hong Kong. For these two groups, Hong Kong is a great place to explore new professional and academic pursuits. It is also relatively easy in Hong Kong (when compared to other countries) to gain a dependent (spousal) work visa and pursue wide ranging commercial opportunities. These have included setting up businesses ranging from photography; fashion and fitness and for lawyers becoming a consultant with Cognatio Law!
Join a passionate team at the forefront of NewLaw:
Cognatio Law welcomes experienced legal, compliance and risk professionals who are interested in working on a more flexible basis and seeking more control over their career choices. We are particularly interested in hearing from candidates with either transactional, advisory, project management, regulatory or compliance experience in the investment & private banking, funds, insurance, telecoms, media & technology, FMCG and manufacturing spaces. Click here to learn more.
Some of the advantages of having a flexible work schedule include:
  • The ability to conveniently meet family needs, personal commitments and life responsibilities.
  • Being able to avoid the stress of rush hour commuting and thereby also reducing travel time.
  • Decreased childcare hours and costs, depending on the flexible work schedule chosen.
  • People are able to work at times when they accomplish most, feel at their freshest and actually enjoy working. (Early bird vs Night Owl)
Cognatio Law is headquartered in Hong Kong and headed up by an experienced management team with a solid understanding of both local and regional business needs as well as the related legal & regulatory requirements. We have built up our regional professional networks over the last 20 years and accordingly have a strong understanding of how to engage with and service clients across Asia. Companies can make significant financial and efficiency savings by engaging a NewLaw company over a traditional law firm. If you would like to join our team, or engage one of our highly-qualified consultants, please contact us today.
Connect with Cognatio Law
2310 Dominion Centre, 43-59 Queen's Road East Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA’s Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Adventure Travel Makes You a Better Entrepreneur

Adventure travel can do wonders for your business self; boosting confidence, lending inspiration, and offering challenges that help prepare us for life. This is particularly true if you think of travel as an educational experience– creating better, faster, smarter entrepreneurs. But who has time for all the planning? Keep your eye on business and let The ASA Group’s Luxury Concierge team handle every detail of your luxury travel experience. We’ll ensure your travel experience goes off without a hitch– leaving you relaxed and ready to innovate afterwards, instead of stressed and needing ANOTHER vacation!
Unlimited destinations, unlimited possibilities! We have been providing VIP travel for over 18 years, and have access to aircrafts and airports all over the world. Send us your travel requirements today and we’ll be happy to send you a no obligation itinerary and quotation.
Here are just a few of the ways adventure travel can make you a better entrepreneur… a better business person:
In search of the ultimate lifestyle experience? Book the ASA 2018 F1 Singapore  Grand Prix Experience with Amber Lounge VIP Access!
Communication Skills
Traveling helps us connect with the world around us, including people from around the world, helping us become more culturally and socially aware. This helps us develop perception, memory, judgment, and reasoning as we consider the world from another perspective– not just our local community. Communication is the foundation of team-building, networking, and listening to your market (product development), all important parts of being a good entrepreneur.
Inspiration
Seeing the world from a new perspective, by visiting new cultures and attending unique events,  helps us to examine our own challenges and difficulties from different viewpoint… a different angle can sometimes be exactly what you need to solve those pesky day to day business problems!
Confidence
Returning from a successful adventure will put a spring in your step and a smile on your face– and often earns you the respect of your peers. Close that next business deal by sharing a recent adventure or travel experience that has nothing to do with work– you’d be surprised how often doing the unexpected or exceptional will create a favorable impression with your clients or investors.
Do you have a dream trip that you think is impossible to book? Try us! The ASA Group’s Luxury Concierge team will make your dream travel destination a reality! Enquire today
Connect with The ASA Group
Credit: Prosperity Research Digital Agency(PRDA): PRDA’s Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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