Wednesday, March 25, 2020

BOPIS is Trending, Generating Increased Revenue for Retailers




BOPIS (buy online, pickup in store) is growing more popular with shoppers, and that trend is expected to continue to rise. Primasia, with our wide variety of e-commerce solutions can be your crucial e-commerce partner in China, helping you find the most suitable online sales platforms for your business, assist with account set-up and management, as well as with logistics and after-sales management services.

Omnichannel retailers should pay attention to recent trends- BOPIS has become a popular convenience service for customers. By providing this service to your valued customers, retailers gain an opportunity to build customer loyalty as well as additional chances to generate both more online and in-store revenue.

Shoppers use BOPIS to:

  • Save time
  • Save shipping costs
  • Avoid crowds

There are opportunities cross-selling, bringing in additional revenue for your business. The majority of customers who use BOPIS purchase additional items while they are in the shop to pick up their order adding to your additional revenue.

With retailers providing updated shopping experiences, shoppers are now even more likely to purchase items on their mobile devices- versus desktop shopping. This means that to be at the top of the BOPIS game, retailers need to offer a pleasant mobile shopping experience as well as a good desktop shopping experience.


Mobile and Desktop Shopping should consider:

  • Ease of finding products
  • Variety of payment options
  • Quick and easy checkout- the less steps the better!

When customers can see at a glance that items are visibly marked as available for pickup, they are more likely to order. Showing available items in real-time requires extremely accurate inventory and good communication.

What shoppers expect:

  • Immediate correspondence (via email or text) confirming the order and expected pick-up time.
  •  A Followup email or text advising them that their order is ready for pickup, along with any pertinent information such as shop address, parking info or where the pickup counter is located.
  • Shoppers expect to walk in and pick up their orders quickly- ideally with no line(s) to wait in.  
  • Shoppers appreciate being able to quickly pick up their order without having to go through multiple steps to prove their identity.

Primasia Corporate Services is a leading professional provider of corporate services, with experts who have worked with thousands of overseas and local entrepreneurs, consultancies, manufacturers, trading firms and startups. We can get your ecommerce business up and running on online shopping platforms such as TMall, JD.com and Taobao in China, which can be difficult and time-consuming for international businesses to navigate. Contact us at info@primasia.hk or call 2882 2088 to get started.  

Connect with Primasia Corporate Services Limited

Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.


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