Tuesday, June 19, 2018

Engaging and Understanding Your Social Media Audience


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In need of a digital transformation? Interested in boosting your social media performance and beating out your competitors? The answer is simple: You need to connect with your social media audience, and the way to do this is with social media marketing. Social media marketing includes publishing relevant content, and increasing engagement, which in turn, grows your follower base, and thus generates sales (or other business goals, depending on your industry/organization).
Ideally you should look to hire a social media agency, like PRDA— our 5-4-3-2-1 methodology has been utilized and implemented more than any other in Asia! But to get you started, here are a few tips and tricks for your social media toolkit.
Have you ever wondered why people share certain social media content more than others? Why certain posts/videos/images go viral? Figuring out the reasons behind what your key audience wants can help you create the best original content for your brand– giving you the best bang for your buck. Here are a few of the top reasons people share posts:
  • Helpful content that could improve the lives of others; such as guides, recipes or how-to videos.
  • Content that defines who they are, that showcases their “idealized online persona”; create content that your followers will be proud to share with others.
  • To connect with others and/or grow relationships; look for ways to help your audience connect with other, such as asking them to tag other users in the comments or encourage sharing– perhaps with some sort of sponsored contest or prize at stake.
Never Underestimate the Power of SEO
Building your SEO strategy starts with figuring out what keywords your target audience uses on a regular basis. One of the easiest ways to start building your keyword list is to monitor your competition and see what phrases and keywords they are using.  
Design Your Engagement Strategy
Once you have your keyword list, and have your various social media platforms set up and such, you need to build a strategy to best promote your brand, business, or organization. Strategy is key here, you need to be aware of the differences in platforms, what times are best to post in order to reach your target audience, what unique content to create and focus on to best engage with your followers and, of course, ensuring that the keywords you’ve gathered, or SEO, is utilized to its full capability.
It is a great deal of hard work, and very time consuming– but a proper social media strategy and platform setup, as well as daily posting and engagement, is key to getting ahead, and growing your business in today’s fast-paced, social media-based world. This is why many businesses seek to hire professionals– a social media agency that can take on the majority of the planning, setup, and daily engagement. In this way, the business owner can do what they are best at– running and growing their business.
If your business needs a social media boost, reach out to PRDA, Asia’s leading social media agency. Our experienced social media experts will be happy to provide a free consultation to best assess your social media marketing needs. Please contact us to learn more.
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