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What exactly are the factors that would prompt your website to gain the undivided attention of the Chinese? If you’re engaged in a social media, B2B website, what should you consider so that you will not be last in this seemingly endless, fast changing race? Who are the key players in the social networking website field, who is the winner and is there ever a chance for you to be a part of the whole hoopla? What if you’re just one of the consumers and you want to know which website provides the best service, what factors should you consider and which of the leaders is the definite, hands down winner for you? 
These are just a few of the questions that you might find yourself seeking answers for when you compare China’s “LinkedIn” clones. Now that we all know LinkedIn is not exactly “welcome” in China and may even suffer the same fate as with Facebook and Twitter, which “LinkedIn” clones should China and the Chinese dip their fingers into? 
Tianji (Tianji.com) seems to be a heavy favorite these days. Although its competitor, Ushi (Ushi.cn) garners the best traffic rank somehow, Tianji has good on-site time statistics --- and we all know that this is a very important detail to take into consideration. Another clone is Wealink (Wealink.com), which, according to recent reports, has been floating somehow but has not been receiving that much favorable statistics and hits compared to the two previously mentioned websites. So now you might be asking --- Is Ushi.cn the seemingly better choice? With good on-site time and pretty high traffic rank, surely this site is good for B2B, right? The truth of the matter is --- it’s all a matter of choice and preference. And quite frankly, your budget and the time you’re willing to invest on these B2B sites. Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
Well, look who’s loving the social media scene so much these days --- no other than the “oldies” a.k.a. those whom you probably once thought are mere seniors and are not interested in Facebook, Plurk, Twitter, Foursquare, Google Plus and other social networking tools and websites. Think again! 
Don’t look now but these seniors now are even doing research on brands because of a pre-existing affinity for them. These seniors, according to recent surveys and studies, even want to be kept informed of the brands that they like or have affinity for. And this poses as a challenge to entrepreneurs who want to target these seniors…who, by the way, have money to spare! For wise businessmen, they’d most probably want to target seniors more than the younger ones since the former have the buying power. Still, this does not discount the fact that the younger generation also needs to be kept interested. Which brings us to yet another challenge for those out there who want to target both the younger and the older demographics - are you ready for all of these? What tools, strategies and plans have you employed so far in order to attract the attention of these markets? Let’s quickly look at the statistics. As of September 2010, Wedbush Securities-led research shows that only 1 out of 4 of Facebook’s oldest users had “liked” a brand. However, things changed by November 2010. Those with ages more than 55 have begun to close the gap and by April 2011, nearly half have started connecting with brands. Statistics say that 59 percent adult Facebook users have liked a brand and this is even 47 percent up the previous September. Now is this exciting or what? Remember, this seemingly fresh market has the buying power. You wouldn’t want to NOT get their attention! 
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If you own a business that aims to attract more Asian customers or if you have a blog that wants to target readers from Asia or if you’re engaged in something that basically wants to make a name in Asia, then you might want to read on. This is but a brief but pretty helpful insight on the social media scene in Asia. 
According to recent reports based on behavioral data, Asians now heavily use social media (i.e. social networking websites and other social media tools). Apparently, social media is now a big part of a lot of Asians’ lives and for good reason. Social media is a very easy tool to use and if you’re keen on watching your budget, then this is one powerful and cost-efficient measure that you might want to incorporate within your business. Just in case you still do not know, the use of social media websites such as Facebook, Twitter, Plurk, Sina Weibo (very popular social networking website especially among the Chinese) and even Foursquare and Google Places have grown in meteoric numbers over recent years that if you’re still not a part of all the hoopla, expect to be considered an “outsider.” Reportedly, social network activity in Asia is very, very strong. Countries like Indonesia, Malaysia and Philippines have tremendous numbers of users involved in social networking sites. In fact, each of the said countries has more than 10 million active social network users - quite a staggering number, if you really think about it. In Singapore, roughly 2 million out of its 5 million population is already active in social networks. Interestingly, 40 percent of that number is active on Facebook. Given these, one can deduce that Asians are very fond not only of social networking sites but of sharing information with people they know. And that should be a challenge that webmasters, entrepreneurs and bloggers should consider…how to be a part of all the hoopla and lure in target readers/customers/audience. So…do YOU have a plan? Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
During a heavy storm in Beijing, China recently, a Sina Weibo user cleverly posted a humor tweet about him using a few Durex condoms as “protection” for his shoes. The Weibo user documented his entire plan - from opening a Durex condom pack to slowly covering an entire shoe with the condom to flashing both “protected” shoes for the camera - and for his followers - to see and comment on. For him and his 8,000 followers, it may have just been a prank - a funny thing to do in an effort to make light of the situation. After all, they were in the midst of a storm and if condom protected shoes would lighten up everyone’s worries, then why not, right? The question on everyone’s mind, though, was if Durex would take it as something positive or negative. Durex decided to take it positively. And they apparently made the right decision because they scored big! (no pun intended hah!) 
In a matter of minutes (2 minutes to be exact), Durex “retweeted” the humorous post and interacted with the people who replied, sent in comments or gave reactions. It was great - and FREE - publicity for the brand and yes, a wonderful opportunity for the brand to interact with existing and potential customers. 
It was social media 101 at its finest. A brand used the power of social media to engage and not just inform its target audience. A brand used the power of social media to hear what its audience had to stay and what its target market had to think of. For marketing mavens, it was a good move for Durex and certainly it helped create very good brand recall for its products. It may have taken a humor tweet to stir things up but at the end of the day, we all know that the out-of-the-box ideas usually get the most favorable feedback. Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
Don’t look now but China is fast creeping up the travel industry ladder! Apparently, the World Tourism Rankings now have China ranked a very promising number 4 in international tourist arrivals in 2009, with over 50.9 million visitors. Well, it’s been 2 years since that report and we all can very well surmise that the numbers have grown, are constantly growing and will very well continue to grow! 
Tourism can be one of the biggest factors as to why and how a country strives. In the case of China, these tourist arrivals also signal many other things. Apart from the fact that it can very well be the much-needed boost in the arm for China’s travel industry, it also shows the level of confidence among businessmen, investors and leisure goers. In terms of the online world, it shows that it is but high time to get into any (or all!) of these activities: travel blog, travel booking engine, tourism review type of website or travel package/travel tour sites. Just take the cue from Baidu.com and Qunar.com. The latter recently received a staggering USD 306 Million strategic investment from the former. The said amount represents the biggest strategic investment in online travel market in China and the biggest one for both entities. With that much money involved, you know that there’s something really lucrative in the China travel industry these days. 
Travelzen (http://hk.travelzen.com) and C-Trip (http://english.ctrip.com/) are also two of the websites that tourists these days visit to check out the latest deals on trips to China. From Shanghai vacation packages to Beijing tours, these travel websites are now busy catering to the needs of interested tourists around the world. So the question now is --- when will YOU join the bandwagon? Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
From the get-go, we all knew that this was coming. We knew that it was only a matter of time when people would rather not visit websites but instead heavily rely on social media --- preferably words that encapsulate everything in 140 words or less. Is it still a searchable type of web out there? Or is the Internet fast becoming a new and social web? The answer lies on a chart recently published by the Silicon Alley Insider. It showed the seemingly meteoric rise of web users’ consumption in total minutes on Facebook. Compared to the rest of the web, which unfortunately experienced decline in terms of user consumption and visits, Facebook enjoyed (and most probably is still enjoying) a whopping 69 percent growth. So what does that mean? Apart from the fact that it shows that web users are now more into social media, it also shows that if you own a website or a blog, it might be a very good idea by now that you start optimizing for Facebook and other social networking websites. After all, the trend’s clear: if you’re not using the power of social media, be prepared to be at the end of the tail. 
The truth of the matter is --- everything is interwoven into a deeper, more personal Internet these days. Even if you have the flashiest website and even if you have all the details down pat on your blog, all of those still have to be shared --- and with as much personal touch as possible. And this can be done through social media. You can interject your own thoughts and feelings, your own opinions and musings, regardless of how positive or negative these are, via social media. It’s all part of today’s Internet that’s growing and moving with each web user, no matter where he is in the world. Like our facebook page:http://www.facebook.com/PRDA.AsiaOr Follow us on Twitter:http://twitter.com/#!/PRDA_asia
Macau may be home to world heritage sites, cobbled stone pathways, fascinating museums, church ruins, ginormous casinos and even numerous restaurants that promise gastronomic delights but there’s one thing that Macau is now best known for --- a paradise that you can escape in and merely surrender. Banyan Tree Macau recently opened in the vibrant Cotai City, Macau and it’s an urban resort that offers a sanctuary for all your senses. It’s a place where you can escape and just succumb to the pleasures of life. Want to experience leisure, entertainment, dining and other thrills of life? This first high rise, luxury urban resort in Macau is the only answer. 
Spend a day discovering Senado Square, the Ruins of St. Paul’s, the A-ma Temple, the Guia Fortress and even the Coloane District. Then, come home to Banyan Tree Macau and give your sore feet a treat. The skilled professionals over at Banyan Tree Macau will make you feel like a king or queen. 
Banyan Tree Macau is part of Galaxy Macau, the latest fully integrated development in Cotai City. Just a mere fifteen minutes away from the Macau International Airport and 10 minutes from the Taipa Ferry Terminal and Macau Heliport, this new Macau tourist destination offers 227 luxurious suites, including the ultra exclusive Presidential Suite. It also has 29 villas, where 10 feature lots of space that each even have their own gardens complete with private swimming pools. Those pools will be so inviting you simply cannot resist taking a plunge as soon as you come back from spending an entire day exploring the various temples, museums and public tourist attractions in Macau. Reserve your own piece of heaven at Banyan Tree Macau today. Call them at +853 8883 8833 or send them an email at macau@banyantree.com Please like them on facebook:http://www.facebook.com/BanyanTree.Macau Or Visit:http://banyantree.com/en/macau/overview
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