Wednesday, March 25, 2020

Long-Term Planning and Marketing Advice for Small Business Owners



Here at Primasia Corporate Services, we’ve assisted a vast array of companies in setting up shop in Hong Kong, China and Singapore. Small businesses especially have several challenges they must overcome in order to succeed and thrive. Below we have for you two effective courses of action that small business owners and entrepreneurs can take to overcome challenges while focusing on running and growing their business.

Long-Term Planning

Of course, it’s vital to stay informed and knowledgeable about your companies’ daily operations, but strategizing for the future is just as important. By planning ahead, your business can engage in business opportunities you might otherwise miss-- such as planning and promoting holiday sales, developing new products to meet your customers ever-changing needs, and keeping better track of finances.

The easy solution to this is to create a organised work schedule, setting aside time each week, month or quarter (whichever best meets your needs) to review your long-term ambitions and plans, along with upcoming sales opportunities, reviewing the budget and taking stock of your customer base. Bonus Tip: Check out reviews of your products online to see what’s going well and what can be improved upon.


Marketing

Nearly all small business owners at least participate in their companies marketing strategy and likely do the majority of it themselves. Despite this, many small business owners are not marketing professionals and frequently “wing it”, making significant errors. Be of good cheer, marketing can be difficult to master but it is very important to stay on top of- don’t give up!

Of course, you know that the best choice is to hire a professional- but when that is not in the budget the best course of action is to, again, schedule time for it- this time daily or at least weekly. When trying to grow your start-up it’s very easy to lose one’s self in the busy day-to-day work and let marketing slide to the side. Try taking small, consistent steps each day instead of making marketing an “all or nothing” endeavour.

This could be a few minutes spent tackling social media, or an hour set aside to plan an upcoming sale, or a meeting with your staff one afternoon to design your marketing materials (and a plan to promote them!). Small consistent steps can take your small business far-- until you have the means to hire a professional, allowing you time to concentrate on your core business growth. And when you’re ready for professional assistance, visit Primasia Corporate Services and take a look at our services. Our experts can help your business succeed!

Since 1987 we have been helping overseas’ large and small businesses, as well as startups, expand to Asia, especially Hong Kong, Singapore and China. We are known for our highly qualified and experienced staff, and for our tailor-made corporate solutions. Get ready to expand your business successfully, with Primasia Corporate Services. Email us at info@primasia.hk or call 2882 2088 today!
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Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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BOPIS is Trending, Generating Increased Revenue for Retailers




BOPIS (buy online, pickup in store) is growing more popular with shoppers, and that trend is expected to continue to rise. Primasia, with our wide variety of e-commerce solutions can be your crucial e-commerce partner in China, helping you find the most suitable online sales platforms for your business, assist with account set-up and management, as well as with logistics and after-sales management services.

Omnichannel retailers should pay attention to recent trends- BOPIS has become a popular convenience service for customers. By providing this service to your valued customers, retailers gain an opportunity to build customer loyalty as well as additional chances to generate both more online and in-store revenue.

Shoppers use BOPIS to:

  • Save time
  • Save shipping costs
  • Avoid crowds

There are opportunities cross-selling, bringing in additional revenue for your business. The majority of customers who use BOPIS purchase additional items while they are in the shop to pick up their order adding to your additional revenue.

With retailers providing updated shopping experiences, shoppers are now even more likely to purchase items on their mobile devices- versus desktop shopping. This means that to be at the top of the BOPIS game, retailers need to offer a pleasant mobile shopping experience as well as a good desktop shopping experience.


Mobile and Desktop Shopping should consider:

  • Ease of finding products
  • Variety of payment options
  • Quick and easy checkout- the less steps the better!

When customers can see at a glance that items are visibly marked as available for pickup, they are more likely to order. Showing available items in real-time requires extremely accurate inventory and good communication.

What shoppers expect:

  • Immediate correspondence (via email or text) confirming the order and expected pick-up time.
  •  A Followup email or text advising them that their order is ready for pickup, along with any pertinent information such as shop address, parking info or where the pickup counter is located.
  • Shoppers expect to walk in and pick up their orders quickly- ideally with no line(s) to wait in.  
  • Shoppers appreciate being able to quickly pick up their order without having to go through multiple steps to prove their identity.

Primasia Corporate Services is a leading professional provider of corporate services, with experts who have worked with thousands of overseas and local entrepreneurs, consultancies, manufacturers, trading firms and startups. We can get your ecommerce business up and running on online shopping platforms such as TMall, JD.com and Taobao in China, which can be difficult and time-consuming for international businesses to navigate. Contact us at info@primasia.hk or call 2882 2088 to get started.  

Connect with Primasia Corporate Services Limited

Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong

Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.


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Thursday, March 19, 2020

ToeSox Grip Socks & Gloves at T8Fitness.com



 

What's missing from your workout? ToeSox. Functional, comfortable and incredibly stylish, ToeSox’s five toe grip is the difference between a good workout and a great performance.T8Fitness.com is the exclusive seller of ToeSox in Hong Kong with a large collection of top premium grade five toe grip socks for all your Yoga, Pilates, Dance and Barre needs.
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The ultimate comfort for your feet, Bellarina grip socks are available in many awesome new colors and patterns at T8Fitness. Bellarina brings style, function and movement with a heel tab that provides extra comfort and protection to the Achilles tendon and an arch band for graceful lift and support. It's time to bring Bellarina to the barre.  


Leg fatigue can slow you down. Work out harder, better, faster, stronger with the Zoe compression socks. These compression socks are tough! Designed to support your feet on the longest of runs or the sweetest of recoveries. The vented knit top keeps your calf and feet dry- preventing moisture buildup, while the arch band provides gentle compression to lift and support, and the carefully designed graduated compression helps move blood flow up the leg.

 

Dance your heart out in the ToeSox Dance Collection! Your soles will love the leather pad on the dance inspired Plie ToeSox, designed to support every leap, land, pivot and stick with ease and comfort. Dancers rely on the Plie Toesox, with it’s perfectly positioned leather pad that provides superior traction for turns and stops- all while cushioning the metatarsal head during lands and releves. Thus, reducing injuries with the extra support, protection and traction provided. Try for yourself!


From feet to hands, we have comfort for both! Try a pair of ToeSox gloves for a secure grip and comfort. These stop your hands from slipping, while the half finger style lets your fingers feel and grip surfaces. The honeycomb palm pattern provides great grip on any surface, along with an adjustable wrist closure for a secure fit, finger pull tab for easy removal and top window opening for added breathability.

At T8Fitness.com we stock a wide range of ToeSox and Tavi Noir grip socks and grip gloves so you can choose from a vast variety of colors to suit your personality. Order now and look forward to performing your exercises with confidence!

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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Joseph Pilates’ Advice for Better Sleep




In need of a better night's sleep in today's busy world? Not getting enough sleep, or quality sleep, can be frustrating- especially for those looking for natural sleep aids instead of pills. Polestar Pilates Asia, provider of rehabilitation-based Pilates education, has a few words of advice for you on how to sleep better from Pilates founder, Joseph Pilates. Joseph Pilates had a holistic approach to fitness and provides tips for getting better sleep in his book, Return to Life Through Contrology. There is a great deal of health advice beyond exercise in this mighty little book, but for now, let us give you the sleep tips and exercises Joseph Pilates recommended.

Plan Your Sleep Environment
The room should be cool, quiet, and dark
Choose a firm mattress and avoid bulky pillows.
Use the lightest possible blanket it takes to be warm.
Keep a regular schedule/routine

Beyond these tips for your physical sleep environment, Joseph Pilates states that the most important element of better and deeper sleep is mental calm. Pilates says a troubled nervous system can be alleviated with exercise. You’ve probably heard this before from other experts- regular exercise is frequently recommended as a natural way of overcoming sleep problems. But what if this hasn’t helped, and you still can't sleep? Pilates has this advice: Get up and exercise. That's not a tip you hear from many other sleep experts.

Joseph Pilates specifically suggests spinal rolling exercises for better and deeper sleep. The rolling and unrolling exercises, he says, massage the spine, relax the nerves, help cleanse the body, and restore the natural flexibility of the spine. This quote encapsulates Joseph Pilates' view of sleep and exercise: "It is better to be tired from physical exertion than to be fatigued by the poisons generated by nervousness while lying awake."

Some easy Pilates rolling and unrolling exercises to try:
Wall Roll Down
Roll Back
Spine Stretch
Pelvic Curl

We are proud to provide professional Pilates workshops across Asia. Check out Polestar Pilates Asia website for more details, or click here to find a Host Centre near you.

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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Iso Fit: The GYROTONIC® Method


 
The GYROTONIC® Method is a fusion of yoga, ballet, tai chi, gymnastics and swimming that strengthens and stretches every part of the body and acts as a nervous system reboot, benefiting those dealing with the aches and pains caused by the stressful, repetitive movements we do every day. In Hong Kong, Iso Fit is where you can try GYROTONIC® exercise, along with Pilates, in both one-on-one sessions or in group classes. You’d be surprised at how much strain your everyday activities put on your body- from hunching over phone and computer screens all day, reaching an item on a high shelf, carrying groceries home- if you move the wrong way you could wind up with strained muscles, tight fascia, and chronic pain. GYROTONIC® exercises can help, by strengthening muscle groups in an integrated way to increase flexibility and coordination.
“Gyrotonic changes your energy, the way you move in the world, your confidence. It changes everything.”

Much like how Pilates focuses on the core and breathing, GYROTONIC® exercise focuses on correcting dysfunctional patterns of the muscular and skeletal systems along with promoting energy flow throughout the body. The GYROTONIC® Expansion System is very helpful for athletes, those with chronic pain and those going through post-injury rehabilitation. For example, Carl Lewis, a former track and field athlete who won nine Olympic gold medals, one Olympic silver medal, and 10 World Championships medals, incorporated the use of GYROTONIC® exercise in his fitness routine. Lady Gaga, Tiger Woods, Madonna, Sting, Andy Murray and dancers from the Joffrey Ballet and Alvin Ailey American Dance Theater have also practiced this life-changing movement. With the use of a special equipment, The GYROTONIC® Expansion System is low-impact, encouraging the muscles to lengthen and strengthen while also stimulating circulation and enhancing joint mobility. It is composed of a series of movements that transition smoothly, teaching the joints to utilize a natural range of motion.

After a few GYROTONIC® sessions clients can expect to feel an ease in chronic pain, especially back pain as they experience a lengthening in the spine, as well as smoother moving joints, greater vitality and overall better health. The fluid continuous movements also help in calming the nervous system, which in turn, slows the heart rate and lowers blood pressure.

Ready to begin your GYROTONIC® journey and experience its many benefits? Stop by Iso Fit Hong Kong to schedule or call us at 852 2869 8630. The Iso Fit studio is fully equipped with the full range of both Pilates and Gyrotonic equipment and offers both group classes and private sessions, as well as GYROTONIC® & GYROKINESIS® training and rehabilitation.


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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
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Wednesday, February 5, 2020

Tips for Establishing a Successful Startup


 
Are you starting a new business? We have a few important startup tips that will help guide you on your way to entrepreneurial success! Primasia is the leading professional provider of corporate services in Southeast Asia, and has been for over 30 years. During that time we’ve worked with thousands of overseas and local clients, including entrepreneurs, consultancies, manufacturers, trading firms, and start-ups, helping them to set up companies successfully in Hong Kong, Singapore, and China. This means we’ve seen what works successfully in the local business world… and what doesn’t work.

What will make your company a success? What decisions make or break a new startup? Yes, you’ll need to follow a checklist to legally establish your business and make sure you’re following all the local tax laws and other procedures, but checking off a “to-do” list won’t make you successful. You need to be motivated about your new venture, the ability to invest time and passion- and the right expectations.

  • Choose the right business for you, the key to success is to find needs that you can fill, want to fill, and that will produce enough income to build a profitable company.
  • Know yourself. Seriously think about your true motivation level, what you are willing to do to become successful, how much time and money you have for your new venture. Plan your business goals around your resources and goals.


  • Research your competitors, check out their social media and local stores- learn as much about them as possible. Learn from them, and study their customers as well- these are likely to be your target customers as well! This is something you should do on an ongoing basis as well.
  • Embrace digital marketing! Every business, no matter how small, needs to have a strong online presence these days- even customers that buy mostly in stores are researching online before purchasing. You will need, at minimum, a professional website and a social media presence. This is where your competitor research can start coming in handy- what social media platforms are they most focused on? Start there.

Primasia Corporate Services is here to assist your start-up with everything you need- from Company Incorporation in Hong Kong and/or China, to assisting with all trade and banking documents, tax compliance, employee visas, payroll and more. When you are ready to set up your e-commerce business in Hong Kong and/or China, contact Primasia to get started- email us at info@primasia.hk or call 2882 2088 today!

Connect with Primasia Corporate Services Limited

Hong Kong Headquarters: Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong


Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.


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Douglas White: 2020 Social Media Strategy Workshop


 


Join Douglas White, CEO, PRDA, at an exciting 2-day hands-on workshop to be equipped with the latest techniques and tools to develop a comprehensive social media strategy that delivers results and is aligned with the latest landscape. Discover 2020 game-changing trends to watch for, like Instagram’s new sales function, the rapid changes in social advertising, the rapid increase in video streaming popularity – is your 2020 social media strategy prepared for these trends?

You will also learn Douglas White’s proven “5 step, 4 KPIs” framework that will help you set realistic goals for optimum social media performance and ROI reporting. Find out how to effectively use Facebook, Instagram and LinkedIn to create practical and dynamic paid campaigns. In addition you will leave the workshop being able to track meaningful metrics using popular social media tools including Fanpage Karma, Google Analytics, Hootsuite, Hashtagify and Facebook adverts to analyse tangible social outcomes- and learn how to best present the results to your employer and/or clients.




Douglas White is a regional social media expert in Asia, with more than 20 years’ marketing experience and the founder behind PRDA’s unique, proven methodology for social media management- which has been implemented and trained in more companies in Asia than any other! He has designed and implemented social media strategies focused on delivering ROI-oriented and data-driven results focused on business requirements and clearly articulated goals. Douglas’s Social Media Strategy workshops are must-attend events for business leaders who need to learn how to best leverage social media for their business, how to write effectively on social media platforms, and learn what tools are best for measuring the effectiveness of their social media - with tips on driving conversion.

His workshops have sold out for 4 years running, so register early to avoid disappointment! It’s time to give your company the digital transformation it needs to survive in today’s technology-driven world.

PRDA provides a no obligation introductory social media evaluation, including professional recommendations best suited for your business. Contact us today to learn more.

Connect with PRDA

Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.


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