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By definition, social media is the medium for social interaction. Using web-based and mobile technologies, social media has literally made the world smaller --- with just a few clicks, a couple of keyboard taps and quick share of information, the world has become one big interactive platform. Because it’s easy to use and highly accessible, social media is now also being tapped for events, causes and things that can somehow create change in society. Enter - social media for social good. One perfect example of how social media is helping causes is by taking a quick look on the Clean Air Network and the good work they do. The Clean Air Network’s mission is to educate the public about the health impacts of air pollution and encourage Hong Kongers to speak out in favor of better air quality management, a flash mob type of event was held recently in Hong Kong. The event was very well participated in --- proving that there is, indeed, a clamor for better, cleaner and healthier air in Hong Kong. 
http://www.youtube.com/watch?v=T1buo3x81EI&feature=youtu.be Social media played a big role in the promotion of this flash mob type of event. Via the power of social media, more Hong Kongers knew about the event. As a result, more decided to take part in such a cause that aimed to spread awareness and to encourage more people to fight for their rights. 
Which, ultimately, was in consonance with the goals of both PRDA Asia and Wheel2Wheel. Prosperity Research Digital Agency (PRDA), a Hong Kong-based social media agency, along with Wheel2Wheel, an independent non-profit organization, supported the Clean Air Network and even sent some representatives to join the flash mob. Both PRDA and Wheel2Wheel officials say that they wanted to highlight and honor the Clean Air Network and the good work that they do, hence, they joined the event and they attested that they truly felt empowered. Nothing beats joining events that are for the good of many! http://www.facebook.com/cleanairnetwork www.twitter.com/cleanairnetworkhttp://hongkongcan.org/
As you may or may not know by now, Prosperity Research Digital Agency (PRDA) Asia is a social media agency. We take pride in the fact that we have hundreds of successful campaigns under our belt and that we continue to help small, medium and large businesses gain not only new and repeat customers but a good reputation and brand recall especially in the Internet. And so we’re a little bit used to the fact that people ask us this: “just how do you spread the word about a hip and trendy idea?” 
To answer that question, we often share the “story” behind one of our clients, Edible Arrangements Hong Kong. EA HK is a business that engages in producing healthy, fresh and juicy fruit bouquets. Now, fruit bouquets is basically a new idea in Hong Kong and we knew from the get-go that we needed to bring out the needed “artillery” to introduce it to the Hongkies --- and fast! Armed with the power of social media, the PRDA soldiers campaigned to equate the yummy treats by Edible Arrangements Hong Kong to summer. Yes, the very same glorious, sunny, happy summer we all love. We wanted to remind the Hong Kong customers of that feeling of crazy fun summers all of us experienced at one point in our lives. And when you remember those happy days, you also equate those days with fresh fruits…perhaps fruits dipped in rich dark chocolate…what about fruits that are designed to appear like flowers…yes, yes, yes…fresh fruit arrangements by Edible Arrangements Hong Kong! As you can see, the process of letting target customers equate summer to EA HK isn’t easy but then again, we’re PRDA and that’s exactly why our clients trust us to make magic happen!
Modesty aside, we DO make use not only of social media but other online measures that will help our clients - and thankfully, they’ve all been satisfied with our work. And the feeling of crazy summers is coming back to us now…:) For more details, Please Like our Facebook page or follow us on Twitter!http://www.facebook.com/ediblearrangementshk http://www.facebook.com/PRDA.Asia http://twitter.com/#!/ediblearrangehk http://twitter.com/#!/prda_asia
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