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Data is a precious commodity, but the real owners of the data never seem to benefit from it. It’s tracked for free (read: cookies) and exploited to create customized ads targeted just for you. The data you produce influences development of products and marketing data of those products. Datum allows you to secure your data, and selectively decide who has access to it, or even gain the ability to sell it! Right now, big tech companies such as Google and Facebook are the only entities most likely to benefit from the behavioral data you create. Datum is the solution to the problem of the lack of data control by data generators such as you and me. Datum is constantly working toward a future where data is first and foremost owned by the creator (the person posting the comment or image) and where the creator is in charge of the decision to share, monetize, or destroy this data.
How to Take Control of Your Data
The solution is a decentralised marketplace for data, which will rely on blockchain technology, the same technology underlying cryptocurrencies, making them anonymous and secure.
The Datum Network is a marketplace for data founded on blockchain technology, which is also used by Bitshares, Worldcoin, and others. Due to its decentralised nature, no single organisation controls it; rather, users collectively own and maintain the validity of the network. The 24/7 exchange data marketplace will provide users with the opportunity to leverage the data they generate and control its use, sale, and distribution.
On the Datum system, users will collect, structure and upload data to decentralised databases such as BigchainDB and IPFS. Data encryption will ensure that only the user has access to the data, and only when a transaction takes place can the data become accessible to the final consumer.
Running the Data market will require DAT Tokens, used to pay for the storage node that keeps the data. To obtain DAT Tokens, users need to have Ether produced during Ethereum mining. To find out the value of Ether; you can use an ETH to USD converter and once you have the digital currency, wallets such as MyEtherWallet can keep the Ether safe.
Datum is a solution for users who understand the value of data, and since it’s the most valuable asset you own and generate, why not sell it? Just like how Bitcoin altered people’s perspective on money, Datum will change people’s relation to data-- so get involved quickly!
Connect with Datum
Website: https://datum.org
Facebook: https://www.facebook.com/datumnetwork
Twitter: https://twitter.com/datumnetwork
Credit: Prosperity Research Digital Agency (PRDA) provides branded content catered to your business, in English, and Traditional or Simplified Chinese.
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