Asia's leading social media agency, PRDA.Asia (Prosperity Research Digital Agency) weighs in on Facebook’s recent trends.
Facebook has given new life to social media. By giving tough competition to market leaders like Google and Yahoo, Facebook has continued to integrate measures which made it a search engine, alongside a website for social interaction. Now, in addition to meeting people on Facebook, we can also review places, pages and brands. No need to look for contacts of a brand online, users can simply message the brand’s official page for any and all queries. With Facebook messenger now allowing calls and voice notes, it also gives a tough time to rivals Whatsapp and Google Hangouts!
Facebook always integrates the recent updates in technology in its web and mobile platforms. 360-degree videos and pictures are an emerging trend, and a treat to see. While initially only viewable on VR gear or on the websites, Facebook is now tweaking its mobile interface so that these 360 degree pictures are now viewable on your Newsfeed. 360 degree pictures are shot by specific cameras or as panoramic shots on a smartphone. Users have no need to open their Facebook Newsfeed on the browser or laptop - these videos and pictures are now viewable by simply holding the phone at a different angle or tapping and moving your finger along the screen of your smartphone. Facebook is also rolling out new updates for its platform for VR, in Oculus Rift and Samsung Gear VR. Facebook reports that VR videos continue to be its most popular content, with 80% of Gear users using it to watch videos.
With social media strategies for emerging brands and SEO optimization, PRDA.Asia works to make sure your brand has an impact on the digital world. Contact PRDA.Asia today to get started!
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