Social
Media is visual. There’s a reason the biggest social media giants are
highly image based- like Instagram, Snapchat, and Facebook. Images (and
video) are now the most engaging content on all social media channels.
Recently, contrast in images has been shown to drive conversion rates-
while posting consistently and succinctly is still the top priority,
those looking to further improve their social media reach may utilize
these colour theory tips to boost your follower base. After all, to
locate new customers and achieve financial success your company needs to
have the right social media presence. PRDA offers
a full digital solution, including Content Strategy, Corporate and
Private training, Branded Content, Engagement, Risk Management, SEM/SEO,
Digital Audits, Inbound marketing, Account creation, Analytics and
Competitor Analysis, Publishing, Social CRM and Lead Generation. Contact us today for more info.
You
may be asking yourself, how can colour contrast help grow my social
media presence? Well, there are 3.2 billion active social media users,
all eager for relevant content- and images attract their attention. When
people view information paired with an image the retention rate is 65%,
compared to a measly 10% of information heard. Posts on Facebook with
images accumulate 2.3 times the engagement of Facebook posts without
images. In today’s digital world it’s fairly easy to create a dependable
stream of images, but it does take time, skill and planning to create
high-quality images that both are truly memorable and match your brand.
Hiring a skilled graphic designer is the best way to guarantee your
images are appealing and aesthetically consistent- but if that is not in
the budget we have a few quick tips below that beginners can apply to
improve their company’s social media imagery.
With
practice at applying color theory to your photos and graphics you
create for social media, you’ll start to pick up the science and art
behind creating images that show a consistent brand image and drive your
followers to action. First, consider your brand’s current colour
scheme- if you already have a professionally designed logo it’s likely
that these colors are good choices for your base social media palette.
Aim to include these base colours in your images in some way. You can
use complementary colors to create contrast, a technique used to bring
the eye to a focal point. Remember to also carefully consider your
target audience and how their cultural background affects their reaction
to certain colours. For instance, in Western cultures the colour white
often represents purity and elegance, but in many Asian cultures, it
symbolizes death and bad luck. As a quick reminder, check to be sure
that the colours you select appear the way you want them too on both
paper and digital screens- often hues can appear differently when
applied digitally. You may need to edit and adjust images to get your
desired effect.
How well is your current social media strategy performing? Ready for a Digital Transformation? PRDA provides a free consultation to best assess your social media marketing requirements. Contact us today to learn more.
Connect with PRDA
Website: http://www.prda.asia/
Facebook: https://www.facebook.com/PRDA.Asia/
Twitter: https://twitter.com/PRDA_Asia
LinkedIn: https://www.linkedin.com/company/prda/
Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.
Posts
No comments:
Post a Comment