Using video content to market your business may seem a little daunting, but it is certainly a more engaging and popular medium compared to text and images alone. As popularity of video sites such as YouTube and Vimeo continue to soar, let's look at some considerations in using video to propel your business towards success.
Video is much more than just filming yourself. Consider many of the options available: clever combination of text and voice over, screen captures to make a product tutorial, slideshows of images with music. For video content, your imagination is the limit!
The ways you approach a video is dependent on your target audience, so first you must be armed with a game plan:
- Who is your target audience?
- What is your budget?
- What is the message you want to convey?
- What call-to-action do you want them to take at the end of the video?
Video experts can help you produce high quality videos suitable for commercial purposes. On the other hand, just a personal device like iPhone will be sufficient for a younger audience on social platforms.
Once you have your video, upload it to sites like YouTube or Vimeo. Make sure your videos are accompanied with suitable keyword-rich titles, descriptions, and tags so that users can easily search for your videos. YouTube also offers advanced options such as embedding links and providing subtitles onto your video to make it even more easily accessible.
Finally, remember to share your videos on your website, Facebook, and other social media platforms. With videos, you have the option to embed them directly onto your sites so that users can play the video and engage directly with it without leaving the webpage.
And the best way to get started? Just start filming!
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