Leaked of Launch: LG Bl 40 campaing leaves us wondering?

LG had just launched a massive Asia and Europe wide social media campaign. It appears from the postings that it is about recovering leaked technology before the launch of their new product the LG BL 40. But it looks a lot like a slick attention getting launch campaign. US10,000 dollars to recover a lost phone? Seems pretty steap.

Example of postings seen:

“Leaked, the newest technology threaten competitors”I’m sure the phone that LG is looking for is embedded with the latest technology. In truth, mobile manufacturers first purchase the competitors’ new handsets to examine and analyze. On the LG’s timeline, this technology must be related to the new Chocolate phone. The new Chocolate phone is the successor of the original Chocolate sold over 21 million globally. Accordingly, the new Chocolate must have jaw-dropping features.We need to keep our eyes on what the media states. What do you think?

And here is a look at the phone in question: